Email & CRM Campaign Specialist

Forever New Clothing; Mount Richmond; On-site; AUD 70,000 - 110,000; Full time

Benefits offered by this job

Employee discount 40%

In-house café

Loyalty and birthday leave

Referral incentives

Wellbeing programs

Learning and development

Service awards

Subsidised parking

Richmond head office

Global brand presence

Job summary

FOREVER US in Melbourne's Richmond hub is seeking an Email & CRM Campaign Specialist to own engaging email and SMS campaigns across international markets. You’ll work with Brand, Ecommerce, Creative and Product teams to unify customer data, personalisation and commercial thinking for high-performing campaigns.

You’ll lead end-to-end campaigns, design segmentation strategies, test and optimise, and turn performance insights into actionable improvements.

Qualifications

• 3+ years’ experience in email, SMS, CRM, lifecycle or retention marketing.
• Experience with Emarsys, Salesforce Marketing Cloud, Braze, Klaviyo, Adobe Campaign or a similar platform.
• Hands-on experience building, testing and deploying email campaigns.
• Strong knowledge of segmentation, personalisation, QA and email best practice.
• Confidence analysing performance and turning insights into action.
• Excellent organisation, attention to detail and stakeholder management.
• Retail, ecommerce, fashion or apparel experience is highly regarded.

Responsibilities

• Own the planning and delivery of email and SMS campaigns across multiple markets.
• Manage campaigns end to end, from briefing and audience selection through to deployment and reporting.
• Create targeted and personalised customer experiences using lifecycle, loyalty and behavioural data.
• Lead testing and optimisation across content, audiences, offers, timing and frequency.
• Analyse campaign performance and turn insights into clear actions.
• Partner with Brand, Creative, Ecommerce, Digital and Product teams to deliver impactful campaigns.
• Support best practice across campaign quality, deliverability and customer experience.

Skills

Email marketing

SMS marketing

CRM lifecycle

Personalisation

Campaign reporting

Data analysis

Stakeholder mgmt

Retail experience

Tools

Emarsys

Salesforce Marketing Cloud

Braze

Klaviyo

Adobe Campaign

Job description

FOREVER US

Our story started with a simple premise; to create moments worth remembering through the pieces in her wardrobe. Twenty years later, we've built a global Australian fashion brand loved across more than 25 countries.

THE PERKS WE OFFER YOU

Benefits

• A generous 40% employee discount (plus regular discounts for family and friends)
• Daily subsidised coffee and lunch from our in-house café
• Loyalty and birthday leave to celebrate the moments that matter
• Recruitment referral incentives to help us find great people
• Wellbeing and sustainability programs to support you and the planet
• Ongoing learning and development opportunities
• Service awards and recognition initiatives
• Subsidised car parking for a smooth commute
• A vibrant head office in Richmond – Melbourne’s creative hub
• The chance to be part of a truly global brand, spanning 5 continents

YOUR DREAM OPPORTUNITY

Join Forever New as our Email & CRM Campaign Specialist and take ownership of engaging email and SMS campaigns across our international market.

Working across Brand, Ecommerce, Creative and Product teams, you’ll bring customer data, personalisation and commercial thinking together to create relevant, high-performing campaigns. Perfect for a hands‑on CRM specialist who loves combining creativity, customer insight and performance.

Get Excited To

• Own the planning and delivery of email and SMS campaigns across multiple markets
• Manage campaigns end to end, from briefing and audience selection through to deployment and reporting
• Create targeted and personalised customer experiences using lifecycle, loyalty and behavioural data
• Lead testing and optimisation across content, audiences, offers, timing and frequency
• Analyse campaign performance and turn insights into clear actions
• Partner with Brand, Creative, Ecommerce, Digital and Product teams to deliver impactful campaigns
• Support best practice across campaign quality, deliverability and customer experience

The Skills And Experience You Offer Us

You’re commercially minded, customer-focused and equally comfortable owning the bigger picture and getting hands‑on with campaign delivery.

• 3+ years’ experience in email, SMS, CRM, lifecycle or retention marketing
• Experience with Emarsys, Salesforce Marketing Cloud, Braze, Klaviyo, Adobe Campaign or a similar platform
• Hands‑on experience building, testing and deploying email campaigns
• Strong knowledge of segmentation, personalisation, QA and email best practice
• Confidence analysing performance and turning insights into action
• Excellent organisation, attention to detail and stakeholder management
• Retail, ecommerce, fashion or apparel experience is highly regarded

OUR VALUES

• Think Customer
• Respect for All
• Keep it Simple
• Take Responsibility
• Act with Pace

Join Forever New and shape your future in fashion with a team that values your growth, supports your development and celebrates your wins. to make this your moment.