Performance Marketing Lead

Atomic 212º; Sydney; On-site; AUD 120,000 - 180,000; Full time

Benefits offered by this job

Wholeself program

Marcel AI Platform

Learning & Development

Diversity & Inclusion

Birthday leave & flexible holidays

Work Your World

Parental leave

Job summary

Publicis Groupe ANZ is seeking a Senior Digital Marketing Lead in Sydney to drive performance across search, social and programmatic channels. You will manage campaigns, budgets and client relationships, delivering strategic insights and reporting to stakeholders.

You will mentor the Performance Executives, push for best practices, and contribute to learning initiatives across the network. The role emphasizes collaboration, innovation and client-focused outcomes.

Qualifications

• 4+ years' experience in a digital, performance marketing or analytical role within an agency or consultancy environment.
• Strong experience in paid search.
• Experience in paid social and programmatic trading (preferred).
• Excellent analytical and problem-solving skills.
• Strong client communication and stakeholder management capabilities.
• A passion for digital marketing innovation and continuous learning.
• Advanced organisational and time management skills.

Responsibilities

• Build strong, trusted relationships with clients and act as a key contact for campaign performance.
• Provide proactive insights and strategic recommendations that drive business outcomes.
• Present campaign results and optimisation recommendations to stakeholders.
• Oversee campaign planning, execution and optimisation across search, social and programmatic channels.
• Manage digital budgets and media allocations.
• Review media plans and audience targeting for accuracy.
• Analyse campaign data and develop actionable insights.
• Ensure reporting frameworks, tracking and tagging are implemented correctly.
• Troubleshoot technical issues and support delivery of campaign objectives.
• Mentor and develop Performance Executives; drive best practice and automation.
• Support career development through coaching and training.

Skills

Digital marketing

Analytical skills

Client communication

Stakeholder management

Learning mindset

Tools

Google Ads

Google Analytics/GA360

Google Campaign Manager

DV360

Facebook Business Manager

YouTube Advertising

Looker Studio

Audience segmentation tools

Job description

Publicis Groupe ANZ is seeking a Senior Digital Marketing Lead in Sydney to drive performance across search, social and programmatic channels. You will manage campaigns, budgets and client relationships, delivering strategic insights and reporting to stakeholders.

You will mentor the Performance Executives, push for best practices, and contribute to learning initiatives across the network. The role emphasizes collaboration, innovation and client-focused outcomes.