Performance Marketing Lead - Global Ecommerce Growth

AusAir; Sydney; Hybrid; AUD 110,000 - 120,000; Full time

Job summary

AusAir Cronulla, Sydney, is seeking a hands-on Performance Marketing Lead to own paid acquisition across Meta and Google as part of our international expansion. You'll shape campaigns, create compelling content briefs, and work closely with the founding team to build scalable processes.

Initially you’ll execute end-to-end campaigns, produce creative variations, and optimise ROAS and CAC, while setting the foundation for a broader marketing leadership role as AusAir scales globally.

Qualifications

• 4+ years in performance marketing or e-commerce growth.
• Proven success growing consumer/e-commerce brands.
• Experience with Shopify and the broader e-commerce marketing stack.
• Strong understanding of creative performance beyond media buying.
• Able to develop compelling angles, hooks and briefs.
• Comfortable producing content from concept to finished ad.

Responsibilities

• Own and optimise paid acquisition across Meta and Google with structure, budgets, targeting, testing and reporting.
• Keep BAU campaigns running while building a pipeline of new creative and tests.
• Develop strategies to scale international revenue with sustainable CAC/ROAS.
• Turn customer insights into advertising angles, hooks and scripts.
• Capture and produce B-roll and product-focused content.
• Identify and manage suitable UGC creators.
• Create clear briefs for creators, designers, photographers and editors.
• Take concepts from research to finished ad variations and live campaigns.
• Upload, launch and optimise across Meta, Google and other platforms.
• Analyse creative performance and drive actions for next campaigns.
• Work across Shopify, product pages, landing pages and CRO.
• Maintain tracking and reporting across Shopify, GA4, Meta and Google.
• Monitor CAC, ROAS, efficiency, AOV and contribution margin.
• Coordinate marketing with inventory, production and launches.
• Build campaigns for international markets with localised messaging.
• Develop repeatable market-entry playbooks as AusAir expands.
• Test new platforms and customer-acquisition opportunities.
• Leverage AI tools to accelerate research, analytics and creative work.
• Produce clear performance reporting and insights for the founders.
• Help establish systems and future marketing team for growth.

Skills

Performance marketing

Paid media

Meta Ads

Google Ads

E-commerce growth

Shopify

Creative briefs

Analytical skills

Budget management

Autonomous work

Education

Tools

Shopify

Google Merchant Center

Job description

AusAir Cronulla, Sydney, is seeking a hands-on Performance Marketing Lead to own paid acquisition across Meta and Google as part of our international expansion. You'll shape campaigns, create compelling content briefs, and work closely with the founding team to build scalable processes.

Initially you’ll execute end-to-end campaigns, produce creative variations, and optimise ROAS and CAC, while setting the foundation for a broader marketing leadership role as AusAir scales globally.