Data Analyst

Green Hat; City of Melbourne; Hybrid; AUD 70,000 - 90,000; Full time

Benefits offered by this job

Professional development encouraged

Access to leading tools

Coaching from industry pros

Ability to swap public holidays for cultural reasons

Job summary

A leading B2B marketing agency in Australia is seeking a passionate marketing data analyst to join their Digital Experience team. The successful candidate will analyze data, provide insights, and support the optimization of various marketing activities. This role offers a hybrid work environment with opportunities for professional development and the chance to work with a multicultural team on significant projects. A strong understanding of marketing data and experience with enterprise-grade BI tools are essential. Join us to help transform B2B marketing strategies.

Qualifications

• 2+ years' experience with an enterprise-grade BI tool.
• Strong understanding of marketing data and ETLs.
• Experience using data warehousing tools.

Responsibilities

• Conduct data audits and develop strategies to improve 1st party data.
• Analyze and produce insightful reports for marketing activities.
• Setup reporting dashboards using various BI tools.

Skills

Google Analytics 4

Power BI

Excel

SQL

Reporting

Communication

Data analysis

Marketing data

Tools

Snowflake

BigQuery

Domo

Tableau

Qlik

Job description

You: Have a love for all things data, even better if it is marketing data. You have an inquisitive mind, can find meaningful insights in spreadsheets and data lakes, have strong attention to detail and enjoy sharing your wisdom with others.

Us: Green Hat is Australia’s leading B2B marketing agency. We exist to challenge the B2B status quo—transforming businesses through marketing breakthroughs. Everyone at Green Hat loves B2B marketing. As an independent agency we pride ourselves on growing and developing the best and brightest B2B marketing talent. Our client portfolio includes household names in Food Services, Technology, Healthcare, Hospitality, Professional Services and more.

The gig: We are looking for a passionate and experienced marketing data analyst to join our Digital Experience team. You will have access to leading tools, lots of data and the wider digital team which specialises in automation, web dev, media, social, web and email marketing.

What will be your responsibilities?

• Conduct data audits and develop strategies to improve 1st party data
• Collate, analyse, and produce insightful reports for all marketing related activities in collaboration with our media team
• Setup reporting dashboards using a variety of BI tools
• Providing insights to our consulting/AS team to optimise client outcomes
• Make recommendations for improved analytics and benchmarking processes
• Recommend martech platforms for data management and modelling
• Working closely with the DX team for digital integrations
• Keep up to date with the latest ML/AI tools and technologies - and sharing your knowledge with the wider agency and our clients

What skills and experience will you bring to the table?

• Understand GA4, digital media metrics and audiences, conversion tags and GTM
• 2+ years’ experience with an enterprise grade BI tool, e.g. Power BI, Looker, Domo, Qlik, Tableau
• Strong understanding of marketing data, ETLs, ML and data related AI tools
• Be an Excel wizard who enjoys formulas and visualisation of data (and has an appreciation for complex VLOOKUPs!)
• Experience using data warehousing tools, e.g. Snowflake, BigQuery, Redshift
• Some knowledge of SQL syntax a bonus
• Confident and clear communicator (able to ‘dumb down’ tech when needed)
• Ambition – we aim to delight our clients every day and this means staying ahead of all things data and the latest AI tools
• Have a sense of humour and can have some fun!
• We are Australia’s largest B2B agency.
• You’ll get to work with a passionate multi‑cultural team (we’ve got people from Australia, NZ, Singapore, India, Pakistan, Spain, Germany, UK and more)
• Work on some big brands with big juicy projects
• Great opportunity to level up your skills – professional development encouraged
• Get coaching and support from B2B marketing industry pros
• We’re informal, we like to have some fun while delivering professional outcomes for our client
• Hybrid work environment
• Ability to work from anywhere in the world for up to one‑month per year.
• Ability to swap public holidays for cultural/religious reasons

If you’ve gotten this far down the ad, let’s take it to the next stage.

Seniority level

• Associate

Employment type

• Full‑time

Job function

• Analyst, Marketing, and Information Technology

Industries

• Advertising Services
• IT Services
• IT Consulting