Global Artist & Label Marketing Manager

Umusic; Sydney; On-site; AUD 120,000 - 160,000; Full time

Job summary

Universal Music Australia is seeking a Manager of International Artists & Labels to lead local campaigns for a roster of global artists. You will translate international priorities into locally relevant strategies in Australia, maximising opportunities across streaming, social, CRM and content channels.

You will collaborate with international labels, artist management and UMA teams to grow audiences and drive engagement, while staying ahead of industry trends and delivering impactful campaigns

Qualifications

• Experience in music, entertainment, media or a related marketing environment with a strong understanding of artist and release marketing.
• Deep knowledge of music, digital platforms, social media and cultural trends shaping how fans discover and engage with artists.
• Experience developing and executing integrated marketing campaigns across digital, social, content and audience channels.
• Understanding of audience development, CRM and direct-to-consumer marketing.
• Strong project management skills with the ability to manage multiple artists, campaigns and priorities.

Responsibilities

• Develop and execute marketing strategies for international artists and releases, creating locally relevant campaigns that maximise opportunities in the Australian market.
• Be the custodian and key internal advocate for your artists, building strong relationships with international labels, artist management and teams across UMA.
• Drive audience growth and fan engagement across digital, social, CRM, content and direct-to-consumer channels.
• Identify and maximise streaming, partner, tastemaker and promotional opportunities for priority artists and releases.
• Create innovative marketing and content initiatives that build awareness, engagement and commercial outcomes.
• Use audience, consumption and campaign insights to understand fan behaviour, identify opportunities and optimise activity.
• Stay ahead of music, social and cultural trends, spotting opportunities to put our artists at the centre of the conversation.

Skills

Marketing

Campaign management

Cross-functional collaboration

Audience development

CRM & direct-to-consumer

Job description

Universal Music Australia is seeking a Manager of International Artists & Labels to lead local campaigns for a roster of global artists. You will translate international priorities into locally relevant strategies in Australia, maximising opportunities across streaming, social, CRM and content channels.

You will collaborate with international labels, artist management and UMA teams to grow audiences and drive engagement, while staying ahead of industry trends and delivering impactful campaigns