Global Artist Marketing Manager (Australia)

Universal Music Group; Sydney; On-site; AUD 90,000 - 130,000; Full time

Benefits offered by this job

U-Days

Live music perks

Perks of music industry

Job summary

Universal Music Australia (UMA), part of the Universal Music Group, seeks a dynamic marketer to lead campaigns for international artists in Australia. You’ll translate global campaigns into locally resonant strategies and drive engagement across digital, CRM and content channels.

You’ll collaborate with international labels, management and UMA teams to maximize opportunities, identify streaming and promotional wins, and deliver innovative initiatives that grow audiences and commercial outcomes.

Qualifications

• Experience in music/entertainment marketing.
• Deep knowledge of music, digital platforms, social media.
• Experience developing integrated marketing campaigns across digital, social, content and audience channels.
• Understanding of audience development, CRM and direct-to-consumer marketing.
• Strong project management and stakeholder collaboration skills.
• Excellent communication and relationship-building with artists, managers and teams.

Responsibilities

• Develop and execute marketing strategies for international artists and releases in Australia.
• Act as custodian and internal advocate for your artists, building relationships with international labels and management.
• Drive audience growth and engagement across digital, social, CRM, content, and D2C channels.
• Identify streaming, partner, tastemaker and promotional opportunities for priority artists and releases.
• Create innovative marketing and content initiatives to build awareness and commercial outcomes.
• Use insights to understand fan behaviour and optimise activity.
• Stay ahead of music and cultural trends to keep artists at the center of conversations.
• Collaborate with Marketing, Audience, Digital, eCommerce and Promotions teams to bring campaigns to life.

Skills

Music knowledge

Digital platforms

Integrated marketing campaigns

CRM / direct-to-consumer

Project management

Communication & relationships

Trend spotting

Audience development

Job description

Universal Music Australia (UMA), part of the Universal Music Group, seeks a dynamic marketer to lead campaigns for international artists in Australia. You’ll translate global campaigns into locally resonant strategies and drive engagement across digital, CRM and content channels.

You’ll collaborate with international labels, management and UMA teams to maximize opportunities, identify streaming and promotional wins, and deliver innovative initiatives that grow audiences and commercial outcomes.