Marketing Campaign Manager

Untitled Group; Windsor; Hybrid; AUD 60,000 - 90,000; Full time

Job summary

Untitled Group, Australia’s leading independent music and events company, seeks a Marketing Campaign Manager to lead strategic campaigns across channels and partners. You’ll plan, execute and optimise initiatives that raise brand awareness, audience engagement and commercial outcomes for its festivals and events.

You’ll collaborate with creative, social, events and operations teams, using data-driven insights to improve performance and ROI while maintaining high standards of copy and brand

Qualifications

• Experience in marketing campaign management with integrated strategies.
• Strong project management across multiple priorities, timelines and stakeholders.
• Experience delivering campaigns across digital channels, social media, email marketing and ads.
• Strong analytical skills, tracking KPIs and using insights to drive optimisation.
• Excellent communication and collaboration across creative, marketing and operations.
• Strong copywriting and content creation with brand messaging and audience engagement.
• High attention to detail, organisation, and campaign documentation.
• Creative, proactive and solutions-focused mindset with a passion for innovation.
• Experience within events, entertainment or music industries is highly regarded.

Responsibilities

• Developing and executing integrated marketing campaign strategies aligned with business objectives and brand goals.
• Planning, coordinating and managing end-to-end campaigns across multiple channels and platforms, from concept to post-campaign analysis.
• Collaborating with content creators, designers, social media and wider marketing teams to develop assets (copy, visuals, videos, materials).
• Managing campaign timelines, resources and deliverables to ensure successful execution across touchpoints.
• Overseeing advertising, digital assets, printed materials and online activity while maintaining brand consistency.
• Managing campaign budgets, monitoring spend and maximising ROI.
• Tracking campaign performance, analysing metrics and identifying optimisation opportunities.
• Preparing reports and presentations highlighting outcomes, insights and recommendations.
• Supporting digital advertising initiatives with the Social Media Manager to boost engagement and impact.
• Researching audience behaviour, market trends and competitor activity to identify opportunities for growth.

Skills

Marketing campaign management

Project management

Digital marketing

Campaign analytics

Communication skills

Copywriting

Attention to detail

Creative mindset

Stakeholder management

Event/Music industry experience

Job description

As the Marketing Campaign Manager at Untitled Group, you’re a strategic and creative marketer who thrives on bringing campaigns to life and creating unforgettable experiences. You have a strong understanding of integrated marketing campaigns and enjoy turning ideas into impactful executions that drive brand awareness, engagement and commercial outcomes.

You’ll be responsible for planning, executing and optimising campaigns across multiple channels, working closely with creative, social, events and operational teams to deliver campaigns that connect with audiences and support Untitled’s business goals. With strong project management skills, attention to detail and a data-driven mindset, you’ll play a key role in delivering campaigns that elevate our festivals, events and brand presence.

This is a 6-month contract role.

About you

WHAT YOU BRING

• Experience in marketing campaign management, with a strong understanding of integrated marketing strategies and execution.
• Strong project management skills with the ability to manage multiple priorities, timelines and stakeholders in a fast-paced environment.
• Experience developing and delivering campaigns across digital channels, social media, email marketing, advertising and other marketing platforms.
• Strong analytical skills, with experience tracking campaign performance, reporting on KPIs and using insights to drive optimisation.
• Excellent communication and collaboration skills, with the ability to work effectively across creative, marketing and operational teams.
• Strong copywriting and content creation skills, with a keen eye for brand messaging and audience engagement.
• High attention to detail, organisation skills and the ability to manage campaign documentation and administration.
• A creative, proactive and solutions-focused mindset, with a passion for innovation and continuous improvement.
• Experience within events, entertainment or music industries is highly regarded.

About us

Untitled Group is Australia’s largest independent music and events company, and the team behind festivals including Beyond The Valley, Wildlands, Ability Fest, and Pitch Music & Arts. Beyond our flagship festivals, we also work across artist touring, artist management and operate a booking agency.

Based in Windsor, we’re a professional yet fun-loving crew. Our purpose is to create unforgettable experiences that leave a lasting, positive impact on people’s lives. By joining our team, you’ll play a direct role in bringing that purpose to life. And of course, you’ll have the opportunity to attend the very festivals and events we create.

Responsibilities

HERE’S WHERE YOU’LL BE SPENDING YOUR TIME

• Developing and executing integrated marketing campaign strategies aligned with business objectives, target audiences and brand goals.
• Planning, coordinating and managing end-to-end campaigns across multiple channels and platforms, from concept development through to post-campaign analysis.
• Collaborating with content creators, designers, social media and wider marketing teams to develop compelling campaign assets including copy, visuals, videos and promotional materials.
• Managing campaign timelines, resources and deliverables to ensure successful execution across all touchpoints.
• Overseeing advertising, digital assets, printed materials and online campaign activity while maintaining brand consistency.
• Managing campaign budgets, monitoring spend and maximising return on investment.
• Tracking campaign performance, analysing key metrics and identifying opportunities to optimise future campaigns.
• Preparing reports and presentations that highlight campaign outcomes, insights and recommendations for improvement.
• Supporting digital advertising initiatives in partnership with the Social Media Manager to enhance audience engagement and campaign impact.
• Researching audience behaviour, market trends and competitor activity to identify opportunities for innovation and growth.

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Untitled Group acknowledges that our office, located in Naarm, is built on the lands of the Wurundjeri peoples of the Kulin Nation. We pay respect to elders past, present and emerging and thank them for their care of the land that continually provides us with many opportunities.