Manager, International Artists & Labels

Universal Music Group; Sydney; On-site; AUD 90,000 - 130,000; Full time

Benefits offered by this job

U-Days

Live music perks

Perks of music industry

Job summary

Universal Music Australia (UMA), part of the Universal Music Group, seeks a dynamic marketer to lead campaigns for international artists in Australia. You’ll translate global campaigns into locally resonant strategies and drive engagement across digital, CRM and content channels.

You’ll collaborate with international labels, management and UMA teams to maximize opportunities, identify streaming and promotional wins, and deliver innovative initiatives that grow audiences and commercial outcomes.

Qualifications

• Experience in music/entertainment marketing.
• Deep knowledge of music, digital platforms, social media.
• Experience developing integrated marketing campaigns across digital, social, content and audience channels.
• Understanding of audience development, CRM and direct-to-consumer marketing.
• Strong project management and stakeholder collaboration skills.
• Excellent communication and relationship-building with artists, managers and teams.

Responsibilities

• Develop and execute marketing strategies for international artists and releases in Australia.
• Act as custodian and internal advocate for your artists, building relationships with international labels and management.
• Drive audience growth and engagement across digital, social, CRM, content, and D2C channels.
• Identify streaming, partner, tastemaker and promotional opportunities for priority artists and releases.
• Create innovative marketing and content initiatives to build awareness and commercial outcomes.
• Use insights to understand fan behaviour and optimise activity.
• Stay ahead of music and cultural trends to keep artists at the center of conversations.
• Collaborate with Marketing, Audience, Digital, eCommerce and Promotions teams to bring campaigns to life.

Skills

Music knowledge

Digital platforms

Integrated marketing campaigns

CRM / direct-to-consumer

Project management

Communication & relationships

Trend spotting

Audience development

Job description

We are Universal Music Australia (UMA), Part of The Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audio-visual content in more than 60 countries.

About the role:

• Develop and execute marketing strategies for international artists and releases, creating locally relevant campaigns that maximise opportunities in the Australian market
• Be the custodian and key internal advocate for your artists, building strong relationships with international labels, artist management and teams across UMA
• Drive audience growth and fan engagement across digital, social, CRM, content and direct-to-consumer channels
• Identify and maximise streaming, partner, tastemaker and promotional opportunities for priority artists and releases
• Create innovative marketing and content initiatives that build awareness, engagement and commercial outcomes
• Use audience, consumption and campaign insights to understand fan behaviour, identify opportunities and optimise activity
• Stay ahead of music, social and cultural trends, spotting opportunities to put our artists at the centre of the conversation
• Work closely with teams across Marketing, Audience, Digital, eCommerce, Promotions and the broader business to bring artist campaigns to life

About you:

You live and breathe music and culture. You’re creative, commercially savvy and understand what makes audiences pay attention. You know how to take an international artist or global campaign and find the local insight, idea or opportunity that will make it resonate with Australian fans.

You’re also highly organised, collaborative and comfortable moving at pace. You can juggle multiple artists and releases, build great relationships and take ownership of projects from the initial idea through to execution.

You will bring:

• Experience in music, entertainment, media or a related marketing environment, with a strong understanding of artist and release marketing
• A deep knowledge of music, digital platforms, social media and the cultural trends shaping how fans discover and engage with artists
• Experience developing and executing integrated marketing campaigns across digital, social, content and audience channels
• An understanding of audience development, CRM and direct-to-consumer marketing
• Strong project management skills and the ability to confidently manage multiple artists, campaigns and priorities
• Excellent communication and relationship-building skills, with the ability to work effectively with artists, managers, international labels and internal teams
• A creative and proactive mindset – you’re someone who spots opportunities, brings ideas to the table and makes things happen
• Most importantly, a genuine passion for music and a desire to help international artists connect with and grow their audiences in Australia
  

About us:

• Career opportunities – unique and rare opportunity to elevate your career in a supportive, motivated and ambitious team
• The opportunity to join the WORLDS leading music company
• All the perks of working within the music industry (did someone say live music?)
• X 2 ‘U-Days’ per calendar year to spend however you like!
• Strengths based learning and development opportunities
• Much more….!

Our culture:

• We’reanentrepreneurial, globalorganisationwhere authenticity, boldness, creativity, connection, drive, and insightaren’tjustvalues;they’rehow we work every day.Collaboration sits at our core, andwe draw strength from diverse perspectives and meaningful relationships, knowing that what we achieve together is greater than what we can do alone.
• Weencourage everyone to show up as their true self, bringing something realto the work we do.Wealsoapproach every challenge withcuriosity and imagination, always asking “what if?” and finding new, unexpected ways forward.
• If that sounds like you,you’llfit right in.
• You can learn more about our values and what we stand forhere.

Disclaimer

The company presents this job description as a guide to the major areas and duties for which the jobholder is accountable. However, the businessoperatesin an environment that demands change and the jobholder’s specific responsibilities and activities will vary and develop. Therefore, the job description should be seen as indicative and not as a permanent,definitiveand exhaustive statement.

Diversity & Inclusion

At Universal Music we are committed to fostering diversity and inclusivity as an equal opportunity employer. We encourage applicants from all backgrounds to apply for our roles regardless of their gender, race, ethnicity, nationality, age, sexual orientation, gender identity, intersex status, marital orfamily status, neurodiversity, religion or belief, disabilities, or socio-economic background. We also encourage people from all cultural backgrounds to apply, including First Nations people. It is through our diversity and inclusivity that we bring together different perspectives, enhancing our creative and evolving workplace. Music is Universal.

Job Category:

Marketing, Streaming & Digital Media