General Manager – NSW

CEA; Sydney; On-site; AUD 250,000 - 360,000; Full time

Benefits offered by this job

Remuneration package

Company vehicle

Leadership training

Wellness programs

Novated leasing

Employee discounts

Health insurance

Job summary

CEA is seeking an experienced General Manager to lead the NSW operation, overseeing sales, service, parts, safety and profitability. The role reports to the Executive General Manager - Southern Region and requires strategic direction, strong leadership and a focus on growth and customer satisfaction.

You will direct planning, budgeting and performance management while developing leadership across the business and ensuring alignment with CEA's values and goals.

Qualifications

• Senior leadership experience in construction equipment, heavy vehicles, mining or related industries.
• Strong commercial acumen and ability to interpret financial reports and metrics.
• Track record of growing revenue and improving operational performance.
• Excellent leadership, people management and coaching skills.
• Strong communication, negotiation and stakeholder management abilities.

Responsibilities

• Direct, plan, coordinate and monitor all NSW branch operations.
• Lead by example and develop leadership capability across the business.
• Drive initiatives supporting revenue growth, profitability and customer satisfaction.
• Ensure compliance with WHS, quality and legislative requirements.
• Conduct performance and salary reviews for direct reports.
• Champion employee development and training culture.
• Manage annual operating budgets, forecasts and capex plans.
• Oversee workforce planning across Parts, Service and Sales.
• Achieve revenue, profitability and growth targets.
• Monitor performance against budgets, KPIs and strategic objectives.
• Drive continuous improvement initiatives across departments.

Skills

Leadership

Strategic planning

Financial literacy

Revenue growth

Stakeholder management

Change management

Accountability

Customer focus

Job description

CEA is the leading distributor for world-renowned capital equipment brands SANY, Atlas Copco, Ditch Witch, and Dynapac.

Supplying a diverse range of equipment to a wide variety of industries CEA actively supports customers in the construction, rental, agriculture, government, infrastructure, defence, waste management, mining, civil works, utility maintenance, and recycling sectors.

CEA is a privately owned business with 10 branches and is dedicated to providing professional customer support, thanks to our highly qualified staff.

Offering extensive sales, parts and service support through our network of branches and dealers CEA is committed to ensuring the highest standards when it comes to supporting the needs of our growing customer base.

The trusted relationships CEA has built with local communities, customers, dealers and employees continues to create shared successes.

PART OF THE CFC GROUP OF COMPANIES – Think Safe Act Safe.

Construction Equipment Australia (CEA) is seeking an experienced and commercially driven General Manager to lead our NSW operations. This is a key leadership role responsible for the overall performance of the branch, including sales, service, parts, people, customer satisfaction, safety, and profitability.

As General Manager, you will provide strategic direction, drive operational excellence, and lead a high-performing team to deliver sustainable growth while ensuring alignment with CEA's values, objectives, and business goals.

About the Role

Reporting to the Executive General Manager - Southern Region, you will be responsible for directing, planning, coordinating and monitoring all aspects of the NSW branch operations. You will lead by example, develop strong leadership capability across the business, and drive initiatives that support revenue growth, profitability, customer satisfaction and employee engagement.

Key Responsibilities

• Lead, coach and develop department managers to achieve business objectives
• Drive accountability and performance across all operational areas
• Foster a positive culture aligned with CEA's values and standards
• Ensure compliance with WHS, quality and legislative requirements
• Conduct performance and salary reviews for direct reports in line with company guidelines
• Champion employee development and promote a strong training culture
• Prepare and manage annual operating budgets, forecasts and capital expenditure plans
• Oversee workforce and resource planning across Parts, Service and Sales
• Achieve revenue, profitability and growth targets
• Monitor business performance against budgets, KPIs and strategic objectives
• Drive customer satisfaction and continuous improvement initiatives
• Establish, implement and maintain effective operating procedures
• Manage branch purchasing activities in accordance with company policies
• Promote strong communication and collaboration across departments and regions

About You

To be successful in this role, you will bring:

• Proven success in a senior leadership role within the construction equipment, heavy vehicle, mining, industrial or related industry
• Strong commercial acumen and the ability to interpret financial reports and business metrics
• Demonstrated experience growing revenue and improving operational performance
• Exceptional leadership, people management and coaching skills
• Strong communication, negotiation and stakeholder management abilities
• A customer-focused approach with a commitment to service excellence
• Experience developing and executing strategic business plans
• The ability to lead change and drive continuous improvement initiatives
• A results-driven mindset with a strong focus on accountability

What's in it for You?

• Attractive remuneration package based on experience
• Company vehicle or vehicle allowance
• Ongoing professional development and leadership training
• Access to employee assistance and wellness programs for you and your household.
• Novated leasing options
• Employee discounts through Maxxia and Samsung
• Discounted health insurance through HBF
• Long-term job security with a stable, family-owned business