General Manager - Marketing

Crown Resorts Limited; Melbourne; On-site; AUD 250,000 - 350,000; Full time

Job summary

Crown Resorts Limited in Melbourne is seeking a General Manager Marketing to lead the development and execution of Crown’s marketing strategy across database communications, advertising, partnerships, premium gaming marketing, hospitality and entertainment.

You’ll work with senior stakeholders to ensure alignment with Crown’s Group Brand strategy while driving innovation and performance at the property level, and you’ll coach a high‑performing team to deliver campaigns that boost guest

Qualifications

• At least 10 years of marketing leadership experience in major hospitality or casino resort.
• Proven success in developing and executing marketing strategies across multi-channel communications, brand development, advertising and direct response.
• Strategic thinker with ability to lead a high‑performance team and manage budgets.

Responsibilities

• Embed and execute the Group Brand, Gaming, and Hospitality marketing strategies at a property level.
• Develop and deliver marketing plans with promotions, direct-to-member offers, events, and campaigns to drive Gaming and Hospitality revenue.
• Collaborate with analytics and loyalty teams to leverage performance data and post-campaign insights.
• Coach and develop a high-performing team, fostering a culture of innovation, accountability, and continuous improvement.
• Build strong, collaborative relationships with internal stakeholders across business units to ensure cohesive execution.
• Manage marketing budgets effectively to meet revenue and contribution growth targets.

Skills

Marketing leadership

Multi-channel marketing

Brand development

Advertising

Direct response marketing

Analytics liaison

Resource prioritisation

Strategic mindset

Job description

Better begins here Crown Resorts is a great place to visit and it’s an even better place to work, a place where you can play your part in creating fun, memorable, world-class experiences for our guests and our people. We value passion, optimism, and an appetite for change - for the better. Here, you’ll be part of the team, empowered to explore more, experience more and supported by your leader to grow and develop.

As General Manager Marketing, you will be responsible for embedding and executing Crown’s marketing strategy across database communications, advertising, partnerships, premium gaming marketing, hospitality and entertainment, and promotional activities. You’ll lead the development of tactical marketing plans that drive engagement, loyalty, and overall revenue to the organisation. You’ll work closely with senior stakeholders across the business to ensure alignment with Crown’s Group Brand strategy, while driving innovation and performance at the property level.

Key Responsibilities

• Embed and execute the Group Brand, Gaming, and Hospitality marketing strategies at a property level, delivering campaigns that enhance guest experiences, increase visitation, and strengthen customer loyalty.
• Develop and deliver marketing plans that include promotions, direct-to-member offers, events, and campaigns, with a strong focus on driving Gaming and Hospitality revenue and ultimately profit for the Melbourne property.
• Collaborate with analytics and loyalty teams to leverage performance data and post-campaign insights, optimising marketing mechanics and enhancing campaign effectiveness.
• Coach and develop a high-performing team, fostering a culture of innovation, accountability, and continuous improvement aligned with organisational objectives.
• Build strong, collaborative relationships with internal stakeholders across business units and the broader Brand and Marketing teams to ensure cohesive execution.
• Manage marketing budgets effectively, ensuring resources are prioritised to meet revenue and contribution growth targets.

What You’ll Bring

• At least 10 years marketing leadership experience in a relevant field e.g. major hospitality or casino resort.
• Proven success in developing and executing marketing strategies and plans, with deep knowledge of multi-channel communications, brand development, advertising, direct response and relationship marketing.
• Ability to efficiently organise and prioritise resources to achieve objectives, targets and budgets with experience leading a high-performance team.
• A strategic mindset with the ability to thrive in a fast-paced, dynamic environment.
• A passion for creating exceptional customer experiences through innovative, results based marketing

On top of exciting career possibilities, we offer better exposure to experiences and learning. To see our range of benefits and opportunities visit Crown Resorts Careers.

Our Crown Community celebrates uniqueness and embraces diversity. We welcome the creativity, insights and experiences from people of different race, age, religion, cultural background, gender, people with disability, people who identify as LGBTIQ+ and Aboriginal and Torres Strait Islander; people like you.

Crown Resorts is a great place to visit and it’s an even better place to work, a place where you can play your part in creating joyful experiences for our guests and our people.

Our Talent Community is a place to stay connected with life at Crown Resorts. Register for access to curated career content and stay in the know on what’s happening at Crown. We’ll be in touch from time to time to share updates on events, new restaurant launches and popups, behind the scenes content, insider news, team stories, career tips and more. Stay connected as you explore career possibilities.

You can expect better exposure, opportunities, experiences, and learning. It’s a place where you can create joy for the people who visit us, the cities we live in and the teams we work with. Supported by your leader, you can enjoy a better balance in your lifestyle and feel a better you.