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Made in Japan (MIJ) is seeking a commercially driven General Manager to lead its Australian omnichannel business, including e-commerce, two Melbourne stores and a national wholesale network.
You will own full P&L, shape the commercial strategy, drive profitable revenue growth, and lead a cross-functional team across sales, marketing, operations and sourcing. Strong Shopify/e-commerce knowledge is essential.
We are looking for an experienced, commercially driven General Manager to lead an established, profitable Australian omnichannel business with e-commerce, two retail stores and a national wholesale customer base.
The ideal candidate has proven full P&L responsibility in a business of comparable scale, with experience driving profitable revenue growth, managing teams and developing commercial strategy.
Strong Shopify/e-commerce and digital marketing knowledge is particularly important, alongside experience in retail, wholesale, inventory management and operational efficiency.
We are looking for an entrepreneurial, analytical and hands‑on leader who can independently manage the business, identify growth opportunities and take accountability for results.
Experience in consumer goods, homewares, lifestyle products or similar sectors is advantageous. Direct international sourcing experience is not required.
Australia
Made in Japan (MIJ) | Melbourne, VIC
Lead and grow an established Australian retail, e-commerce and wholesale business.
About Made in Japan
Made in Japan (MIJ) is an established Australian business specialising in Japanese tableware, ceramics, homewares and lifestyle products.
We operate through a successful e-commerce platform, two retail stores in Melbourne and a growing wholesale network supplying hospitality businesses and independent retailers across Australia.
Our product range is sourced through a dedicated international supply operation, allowing the Australian business to focus on what matters most: building the brand, serving customers, growing sales and operating profitably.
We are entering the next stage of our development and are seeking a commercially driven leader to take full responsibility for the Australian business.
The Opportunity
This is an opportunity to lead an established, profitable business with an existing brand, customer base, experienced team and significant potential for further growth.
Reporting directly to the owner, you will have overall responsibility for MIJ Australia's commercial performance, business strategy, operations and people.
You will be expected to think and act like a business owner: identify opportunities, make well‑informed commercial decisions, challenge existing processes and take responsibility for delivering results.
This is not a role focused solely on maintaining current operations. We are looking for someone who can actively develop the business and take it to the next level.
Key Responsibilities
1. Business Leadership & Financial Performance
Take full responsibility for the Australian business's revenue, profitability and overall financial performance.
Develop and execute annual business plans, budgets and growth objectives.
Monitor performance across all sales channels and allocate resources to the most profitable opportunities.
Identify opportunities to improve margins, operational efficiency and return on investment.
Provide clear financial reporting, forecasts and recommendations to the owner.
2. E-commerce & Digital Growth
Lead the commercial development of our Shopify-based online business.
Drive revenue growth through conversion optimisation, customer acquisition, retention and improved customer experience.
Oversee digital marketing performance, including paid advertising, email marketing, SEO and promotional campaigns.
Use customer data, sales analytics and commercial insights to identify growth opportunities.
Lead website and e-commerce improvement projects with internal staff and external specialists.
Ensure that marketing investment delivers measurable and profitable returns.
3. Retail & Wholesale Development
Lead the performance and ongoing development of our two Melbourne retail stores.
Work with store management to improve sales, merchandising, customer experience and profitability.
Develop the Australian wholesale business, including new customer acquisition, existing account growth and customer retention.
Identify opportunities to strengthen our position in the hospitality and independent retail markets.
Develop effective commercial strategies across B2C and B2B channels.
Manage the Australian product assortment based on customer demand, sales performance, inventory productivity and profitability.
Oversee purchasing and replenishment from our international distribution warehouse.
Establish appropriate stock levels, forecasts and replenishment priorities to maintain availability without excessive inventory.
Develop pricing, promotional and merchandising strategies that maximise revenue and gross profit.
Provide market feedback and product development recommendations to the international sourcing team.
5. Operations & Organisational Leadership
Lead and develop the Australian management team, including retail, operations, warehousing and customer service functions.
Establish clear responsibilities, performance standards and accountability.
Oversee operational efficiency, logistics, fulfilment and inventory management through the Operations Manager.
Evaluate and implement improvements to systems, processes and business structure.
Build an organisation capable of delivering sustained growth without unnecessary complexity or overhead.
6. Strategy & Business Development
Develop and deliver a clear growth strategy for MIJ Australia.
Identify and evaluate new commercial opportunities, partnerships and sales channels.
Lead strategic initiatives that improve profitability, scalability and competitive positioning.
Challenge existing ways of working and continuously look for better solutions.
Work closely with the owner on long‑term business direction, significant investments and strategic decisions.
Why Join MIJ?
This is a genuine opportunity to lead and shape an established business rather than manage a small part of a larger corporate organisation.
You will have significant autonomy, direct access to the owner and the ability to influence commercial strategy, business development, people and operational structure.
The foundations are already in place. We are looking for the right person to build on them.