Digital Marketing & eCommerce Manager

Viktoria & Woods; Melbourne; On-site; AUD 120,000 - 180,000; Full time

Benefits offered by this job

Clothing allowance

Staff discounts on range

Birthday leave

Brand new Head Office in Hawthorn East

Collaborative team

Job summary

Viktoria & Woods is a premium Australian designer fashion brand seeking an eCommerce & Digital Marketing Manager to steer online revenue and growth across Australia and international markets. You will lead the eCommerce, performance marketing and client services teams, reporting to the Marketing & eCommerce Director, and own the online trading performance end-to-end.

This senior role sets strategy, forecasts traffic, acquires customers, and optimizes conversion and AOV while partnering

Qualifications

• 7+ years in eCommerce and digital marketing in retail or fashion.
• Proven track record of hitting online revenue targets.
• Experience leading and developing high-performing teams.
• Hands-on Shopify Plus trading, promos, CRO.
• Strong GA4 and Shopify reporting, attribution knowledge.

Responsibilities

• Own online trading performance by market with budget accountability.
• Set eCommerce strategy and online sales forecast (traffic, new customers, AOV).
• Lead international DTC growth and acquisition strategy.
• Manage paid media, SEO and affiliates budgets and agency roster.
• Oversee Shopify Plus site roadmap, CRO, merchandising and content.
• Lead weekly trading and monthly performance reporting.

Skills

eCommerce leadership

Digital marketing

Team leadership

Full-funnel marketing

Forecasting & budgeting

Analytics (MER, LTV etc.)

Communication

CRM understanding

Cross-border eCommerce

Vendor/agency management

Education

Bachelor degree in Commerce, Business or Marketing

Tools

Shopify Plus

GA4 analytics

Klaviyo

Gorgias

Global-e

Job description

Viktoria & Woods, one of Australia's premium designer fashion brands, is seeking an eCommerce & Digital Marketing Manager to lead our online business through an exciting growth phase. Reporting to the Marketing & eCommerce Director, you will be commercially accountable for online revenue, profitability and growth across Australia and international markets, leading our eCommerce, performance marketing and client services teams.

Viktoria & Woods is an Australian brand known for creating modern, timeless and effortless designs that transcend seasons and generations.

Established in 2004, we are committed to responsible sourcing, and using high quality fabrics and workmanship across every design.

Job Type: Permanent - Full Time

Location: Head Office

Job Category: Marketing

Viktoria & Woods, one of Australia's premium designer fashion brands, is seeking an eCommerce & Digital Marketing Manager to lead our online business through an exciting growth phase. Reporting to the Marketing & eCommerce Director, you will be commercially accountable for online revenue, profitability and growth across Australia and international markets, leading our eCommerce, performance marketing and client services teams.

Viktoria & Woods is an Australian brand known for creating modern, timeless and effortless designs that transcend seasons and generations.

Established in 2004, we are committed to responsible sourcing, and using high quality fabrics and workmanship across every design.

About The Role

This is a senior leadership role that owns the two critical levers of our online growth: acquiring new customers and converting them on site. You will set the eCommerce and digital marketing strategy in partnership with the Marketing & eCommerce Director and Creative Founder, and lead our international DTC growth.

The role will

• Own online trading performance end to end, including revenue, margin and growth by market, with full accountability for delivering the online budget.
• Set the eCommerce and digital marketing strategy, and build the online sales forecast and targets for traffic, new customers, conversion and AOV.
• Lead the new customer acquisition strategy and the international DTC go-to-market plan, including channel mix, investment levels and staged scaling milestones.
• Hold leadership accountability for full-funnel digital marketing across paid media (Meta, Google, TikTok, Pinterest), SEO and affiliates, including the budget and the agency and partner roster.
• Own trading of our Shopify Plus site, including the digital roadmap, CRO and A/B testing, online visual merchandising and accurate, on-brand product content.
• Own David Jones online trading performance, working closely with Planning & Merchandise.
• Develop the annual calendar of online launches, campaigns and key trading moments, aligned with marketing, CRM and retail plans.
• Oversee the customer care experience, using customer feedback and service data to improve the online journey.
• Own the online scorecard, tracking and attribution, and lead weekly trading and monthly performance reporting with clear insights and recommendations.
• Lead, coach and develop the eCommerce, performance marketing and client services teams.

Desired Skills And Experience

YOU WILL BRING

• 7+ years' experience in eCommerce and digital marketing, preferably in retail or fashion.
• A proven track record of owning online revenue targets and growing sales and profitability for a premium or DTC brand.
• Extensive experience leading and developing teams to deliver planned outcomes.
• Experience leading full-funnel digital marketing strategy and budgets across paid media, SEO and affiliates, and managing external agencies.
• Hands-on experience trading a Shopify Plus site, including promotions, merchandising and CRO.
• Advanced analytical skills in GA4 and Shopify reporting, with a solid grasp of attribution and blended metrics such as MER, nCAC, contribution margin and LTV.
• Strong commercial acumen, with confidence owning revenue and margin targets, forecasting and budget management.
• Strong communication and stakeholder management skills across internal teams, agencies and partners.
• Working knowledge of CRM and customer care platforms (e.g. Klaviyo, Gorgias) and cross-border eCommerce (e.g. Global-e).
• A Bachelor degree in Commerce, Business or Marketing, or equivalent work experience.
• Highly regarded: experience trading in international markets (particularly the US) and leading customer care teams.

Applicants will only be considered if the above requirements are met.

We Will Offer You

• A competitive salary
• Generous benefits including a clothing allowance and significant discounts on our range, birthday leave.
• Support of a talented, collaborative and growing team.
• Brand new Head Office based in Hawthorn East.

If you are looking to further develop your career, thrive in a fast-paced environment and are truly passionate about joining a modern Australian fashion brand, this is the role for you. Don't miss out on this opportunity to join our authentic and inspired Viktoria & Woods team.

Please note due to the high volume of applications we receive; only successful candidates will be contacted.

Viktoria & Woods is an equal opportunity employer. We are committed to diversity, equity, and inclusion in our recruitment practices.