Senior Growth Marketing Manager

MAYE Group Pty Ltd; Sydney; On-site; AUD 150,000 - 210,000; Full time

Job summary

MAYE is a fast-growing Australian womenswear ecommerce brand seeking a Senior Growth Marketing Manager to own performance marketing and strategic growth. You'll partner with the Founder to identify opportunities, shape strategy and drive profitable expansion across Australia and the US.

The role requires hands-on management of paid campaigns, creative production oversight and a strong commercial mindset to optimise revenue and customer lifetime value.

Qualifications

• Senior growth/ performance marketing experience, ideally in a successful DTC fashion, beauty or lifestyle brand.

Responsibilities

• Identify growth opportunities to drive profitable revenue across channels.
• Analyse marketing performance and customer behaviour to improve acquisition, conversion and retention.
• Evaluate paid marketing performance and scale high-impact channels.
• Lead campaigns from concept to execution, including briefs and creative direction.
• Oversee shoots/content production and align marketing with product launches and inventory.

Skills

Paid ads management

Acquisition strategy

Data analytics

E-commerce growth

Job description

MAYE is a fast-growing Australian womenswear ecommerce brand with an established presence across Australia and the US.

We're looking for an experienced Senior Growth Marketing Manager with sharp commercial instincts, a highly analytical mind and strong performance marketing expertise, balanced with a natural appreciation for brand and creative.

This is a senior role offering genuine ownership, the opportunity to work closely with the Founder and the chance to make a meaningful impact on MAYE's continued expansion and profitable growth.

MAYE is a fast-growing Australian womenswear ecommerce brand with an established presence across Australia and the US.

We're looking for an experienced Senior Growth Marketing Manager with sharp commercial instincts, a highly analytical mind and strong performance marketing expertise, balanced with a natural appreciation for brand and creative.

This is a senior role offering genuine ownership, the opportunity to work closely with the Founder and the chance to make a meaningful impact on MAYE's continued expansion and profitable growth.

The Role

You'll work closely with MAYE's Founder & Creative Director to identify new opportunities, shape our marketing strategy and play a pivotal role in scaling the business.

With a strong understanding of performance marketing, customer behaviour and the wider e-commerce landscape, you'll use data and insights to make informed decisions and drive measurable results.

Your remit will span customer acquisition, performance creative, influencer partnerships, retention and emerging channels, with a focus on identifying and executing initiatives that deliver the greatest commercial impact.

You'll also oversee campaign shoots and content production, translating the Founder's creative vision into well-executed campaigns. You'll manage and guide our Marketing Coordinator, bringing structure and accountability to the creative production process.

This is a hands-on strategic role for someone who thrives on data, has a relentless focus on performance and knows how to turn insights into results. You'll bring strong commercial judgement, challenge conventional thinking and take ownership of initiatives from strategy through to execution.

Key Responsibilities

Growth & Commercial Performance

• Work closely with the Founder to develop and deliver strategies that drive profitable revenue growth.

• Analyse marketing performance and customer behaviour to identify opportunities to improve acquisition, conversion and retention.

• Evaluate paid marketing performance and recommend ways to improve efficiency and scale.

• Support marketing budget planning and revenue forecasting, using performance data to guide investment decisions and ensure sustainable, profitable growth.

• Identify and develop new customer acquisition channels, partnerships and commercial opportunities.

• Work with product and merchandising teams to ensure marketing priorities align with launches, inventory and revenue objectives.

• Develop and lead a continuous programme of growth experiments, testing new ideas across acquisition, conversion and retention to identify opportunities that can be scaled profitably.

• Establish clear performance measures and use data to inform decisions.

Creative Strategy & Production

• Lead MAYE's performance creative strategy, balancing strong commercial results with the integrity of the brand.

• Develop and lead a performance-driven content strategy that prioritises paid advertising, while building a strong and engaging organic social presence that supports MAYE's brand and customer acquisition objectives

• Identify the creative concepts, messaging and content formats that resonate with our customers.

• Develop briefs and creative direction for advertising content, working closely with our Marketing Coordinator and content creators.

• Build a consistent system for producing, testing and refining performance creative, using data and insights to develop content that attracts new customers and drives results.

• Work closely with the Founder to develop campaign concepts, plan photoshoots and shape creative direction, ensuring content aligns with MAYE's brand vision and marketing objectives.

• Manage and guide the Marketing Coordinator across shoot logistics, production schedules, content delivery and creative execution.

• Ensure campaigns and photoshoots are well organised, delivered on schedule and produce the assets required across marketing channels.

• Identify opportunities to make our content work harder across paid and organic channels.

Influencer & Creator Partnerships

• Lead MAYE's influencer and creator strategy across Australia and the US.

• Identify talent and partnerships that are right for the brand and commercially worthwhile.

• Develop long-term relationships with creators and ambassadors who can introduce MAYE to new audiences.

• Set clear objectives for collaborations and evaluate their commercial contribution.

• Guide our Marketing Coordinator in the delivery of influencer and creator campaigns.

Customer & E-commerce Growth

• Identify and lead opportunities to improve website conversion and the online customer experience through A/B testing, data analysis and continuous optimisation.

• Collaborate with internal teams and external partners to improve customer retention, repeat purchase rates and lifetime value.

• Use customer insights to strengthen marketing messaging and campaign effectiveness.

• Explore new approaches to reaching customers and generating incremental revenue.

About You

You're an experienced growth marketer who understands the commercial realities of running and scaling an e-commerce business.

You're analytical, but you also have good creative instincts. You understand that strong performance marketing isn't simply about spending more. It's about finding the right customers, making smart decisions and continually improving the return on investment.

You're naturally curious about what drives people to purchase. You pay attention to the numbers, ask the right questions and look for opportunities to do things better.

You're confident working independently, comfortable challenging ideas and motivated by delivering meaningful results.

You'll bring:

• Proven experience in a senior growth or performance marketing role, ideally within a successful DTC fashion, beauty or lifestyle brand.

• A strong track record of driving measurable revenue growth and improving marketing performance.

• Proven hands‑on experience managing and scaling paid advertising campaigns, with a strong understanding of acquisition economics, budget allocation, optimisation and performance measurement.

• Strong commercial and analytical skills, including customer acquisition costs, marketing efficiency, conversion and customer lifetime value.

• Experience developing performance creative strategies and testing programmes.

• Experience using A/B testing and customer insights to identify and deliver measurable improvements in marketing performance.

• An understanding of influencer marketing, creator partnerships and their role in customer acquisition.

• A good eye for creative, with an appreciation for design, content and premium brand positioning.

• Experience overseeing campaign production, coordinating creative projects and managing junior team members.

• Experience working across e-commerce, CRM, customer acquisition and retention.

• The confidence to make recommendations, lead projects and take responsibility for outcomes.

• Strong communication skills and the ability to work effectively with a small, ambitious team.

Experience within an entrepreneurial, founder‑led business would be highly regarded.

About MAYE

Founded in Sydney in 2021, MAYE is a contemporary womenswear brand creating effortless, flattering pieces for women over 40. With an emphasis on thoughtful design and fit, our collections celebrate women of all shapes and sizes, helping them look and feel their best.

Since launching, MAYE has grown into a successful international e-commerce business, building a loyal and highly engaged customer community across Australia and the US.

With a strong foundation and significant opportunities ahead, our focus is firmly on scaling MAYE into a substantial, highly profitable international business.

Why Join MAYE

This is an opportunity to join a successful, growing Australian fashion business at a significant stage in its growth.

You'll work directly with the Founder, have exposure to key commercial decisions and play an important role in shaping the direction of the business.

We're a small, ambitious team with high standards, a strong product offering and a clear focus on building a profitable, enduring brand.

You'll have the autonomy to bring forward ideas, the resources to test them and the opportunity to see the direct impact of your work.

We're open to a January 2027 commencement for the right candidate.