General Manager

Holme Beauty; Melbourne; On-site; AUD 180,000 - 240,000; Full time

Job summary

Holme Beauty is seeking a General Manager to turn its ambitious vision into execution across brand, growth, people and operations. Working with the Founder & CEO, you’ll own the commercial rhythm and lead the leadership team to scale the business domestically and internationally.

You’ll set direction, manage budgets and margins, oversee stock, 3PL, and systems, and ensure brand integrity as Holme expands into the US and UK.

Qualifications

• Experience scaling a consumer brand through a major growth phase.
• Strong finance skills: P&L ownership, budgeting, cash flow, forecasting.
• Operations experience across inventory, supply chain, 3PL and systems.
• Proven ability to build and lead teams with accountability.

Responsibilities

• Develop and own the growth plan with quarterly priorities and targets for every team.
• Own the budget, P&L, cash flow, forecasting and margins with finance advisers.
• Oversee operations including stock, 3PL, logistics, and systems to sustain higher volume.
• Lead the leadership team across Trade & E-Commerce, Product & Planning, Marketing and Customer Service.
• Ensure brand direction and growth decisions protect Holme’s identity.
• Lead commercial planning for retail growth and international expansion (US/UK).
• Run the weekly leadership meeting and monthly business review with the Founder & CEO.

Skills

Brand growth

P&L ownership

Leadership

Finance

Operations management

Team building

Tools

Shopify

Reporting tools

Job description

Company Description

Holme Beauty isn't here to be another beauty brand.

We're an Australian, makeup up artist founder-led beauty business challenging how the industry talks to, educates and creates for its customers. We combine high-performance, innovative products with industry-leading education and a deeply connected community — helping people move away from beauty as perfection and towards beauty as choice, confidence and self-expression.

We're growing quickly, thinking big and building differently.

Our ambition is not simply to make exceptional beauty products, but to have a meaningful impact on the beauty industry itself.

The short version

As General Manager, you’ll be responsible for turning Holme Beauty’s ambition into execution — leading the business across brand, growth, people and operations.

Working closely with the Founder & CEO, you’ll own the commercial and operational rhythm of the business while helping shape where Holme goes next. You’ll lead the team, drive growth priorities, strengthen how we operate, and ensure our brand, customer and commercial strategies are working together.

This is not simply a role focused on running the day-to-day. You’ll have a meaningful hand in building the next stage of Holme Beauty — developing the team and organisational structure, driving brand and growth strategy, improving commercial performance and creating the systems and accountability required to scale.

You’ll bring together the big picture and the detail: setting direction, making decisions, developing people and ensuring we execute exceptionally well.

Holme is a founder-led beauty brand with real momentum, growing across D2C and retail and preparing for the US and UK. You've scaled a consumer brand before and you know what breaks along the way. You lead the leadership team, own the P&L with Hilary, and protect what makes Holme special while it grows.

What you'll own

• The growth plan. Turn Hilary's vision and our projections into an annual plan, quarterly priorities and clear targets for every team.
• Finance. Own the budget, P&L, cash flow, forecasting and margins with our finance advisers. You know the numbers weekly, not at month end.
• Operations. Stock, 3PL, logistics, systems and processes that can carry much higher volume without breaking.
• People. Lead the leadership team across Trade & E-Commerce, Product & Planning, Marketing and Customer Service. Hiring, onboarding, performance, culture and clear accountability all sit with you.
• The brand. Make sure every decision, from pricing to partners, protects what Holme stands for. Work with Hilary and the Marketing Manager on brand direction and growth.
• Expansion. Lead the commercial planning for retail growth and the move into the US and UK, including partners, pricing and logistics.
• The leadership rhythm. Run the weekly leadership meeting and the monthly business review with Hilary.

How you'll work

• Close enough to the detail to spot problems early, and senior enough to fix them through your team.
• Decisions backed by data and explained clearly to the people who have to carry them out.
• You build systems and leaders so the business doesn't depend on any one person, including you and Hilary.
• You set the standard for an ethical, honest and high-performing culture, and you live it.

What you'll bring

• Proven experience scaling a consumer brand through a significant growth stage, ideally in beauty, wellness or lifestyle.
• Strong finance skills: P&L ownership, budgeting, cash flow, forecasting and margin management.
• Operations experience across inventory, supply chain, 3PL and systems.
• A track record of building and leading teams, including hiring, developing and holding leaders to account.
• A real feel for brand. You understand why it matters and how to protect it while the business grows.
• Experience across D2C and retail, and ideally international expansion.
• Experience working alongside a founder, with the confidence to challenge and the judgement to know when.
• Comfortable with Shopify and the reporting tools a modern ecommerce business runs on.

Why Holme

• A founder-led beauty brand with real momentum and a clear growth plan.
• A senior role with real influence on how Holme grows and who it becomes.
• A close partnership with a founder who is direct, creative and moves fast.
• A strong, in-person creative culture that takes the work seriously and has fun doing it.