General Manager

Who in the Zoo Recruitment; Sydney; On-site; AUD 180,000 - 260,000; Full time

Job summary

Who in the Zoo Recruitment seeks a General Manager for a global fashion eCommerce brand based in Sydney. You will own the commercial engine—product, brand, digital and operations—and drive growth across AU, US and UK with clear accountability to founders.

You’ll lead Heads of Buying & Design, Planning, Marketing, Creative and Digital & eCommerce, set product direction, manage P&L and ensure fast market execution from idea to sell-through.

Qualifications

• Senior leadership in fashion, retail, eCommerce or FMCG, leading senior functional heads.
• P&L ownership with multi-market exposure.
• Strong product/merchandising instincts with speed-to-market.
• DTC eCommerce depth with US and/or UK exposure is a strong plus.
• Enough operations and supply chain experience to run trading and ops as one plan.
• Sharp commercial and financial acumen, and a track record of turning strategy into results.
• You can tell what’s genuinely desirable from what’s merely efficient.
• You thrive alongside founders and build scalable AI-enabled workflows.

Responsibilities

• Own product strategy, customer proposition and range to sell-through.
• Drive speed-to-market and build genuine hero products.
• Oversee Buying, Design and Planning with inventory KPIs.
• Lead global marketing, CRO and onsite trading tied to financial KPIs.
• Manage CRM, SEM, SEO, Affiliates and Paid Social.
• Own P&L for the commercial engine and profitability by market.
• Set global strategy for AU, US and UK and oversee 3PL and supply chain.

Skills

Senior leadership

P&L ownership

Decision making

Commercial acumen

Tools

Shopify storefront

Job description

GENERAL MANAGER | GLOBAL FASHION eCOMMERCE BRAND | SYDNEY

You decide what she buys next. Then you make sure it’s in her cart before anyone else’s.

One of Australia’s most recognised founder-led online fashion brands is appointing a General Manager to own the commercial engine: product, brand, digital and operations, across Australia, the US and the UK.

This isn’t a coordination role. Within the agreed strategy and budget, you’re the decision-maker. And when the commercial case calls for it, you’re expected to push back, founders included.

THE BRAND

A homegrown DTC success story with a cult customer base, a powerful social presence and a global shipping footprint. Fast-moving, trend-led and built online from day one. Now scaling its next chapter with a senior commercial leader at the centre.

THE OPPORTUNITY

Reporting to the Executive Director and partnering closely with the Founder and CEO, you’ll lead the Heads of Buying & Design, Planning, Marketing, Creative, Digital & eCommerce and Operations. You set the product direction, hold the functions accountable and free the Executive Team to focus on long-term growth.

WHAT YOU’LL OWN

• Product strategy and customer proposition: trend to range to launch to sell-through
• Speed-to-market and building genuine hero products, not repeating old bestsellers
• Buying, Design and Planning, with OTB, WSSI and inventory KPIs firmly in hand
• Global marketing and brand strategy, integrated with digital performance
• Shopify storefront, CRO, merchandising and onsite trading against financial KPIs
• CRM, SEM, SEO, Affiliates and Paid Social acquisition and retention
• P&L for the commercial engine: revenue, gross and contribution margin, CAC and inventory productivity
• Market strategy and profitability across AU, US and UK
• Global 3PL, supply chain and customer service performance
• The leadership operating rhythm: clear owners, fast decisions, real accountability

ABOUT YOU

• Senior leadership in fashion, retail, eCommerce or FMCG, leading senior functional heads
• Product and/or Marketing leadership with P&L ownership, ideally multi-market
• Strong product and merchandising instinct, with a track record in speed-to-market
• DTC eCommerce depth, with US and/or UK exposure a strong plus
• Enough operations and supply chain experience to run trading and ops as one plan
• Sharp commercial and financial acumen, and a record of turning strategy into results
• You can tell what’s genuinely desirable from what’s merely efficient
• You thrive alongside founders: confident enough to challenge, low enough ego to commit
• You build systems, data and AI-enabled workflows so the business scales without adding headcount

You won’t be an expert in everything. You’ll be an outstanding product-led commercial leader who’s strong in most of it and has the judgement to lead the rest through great Heads.

WHY THIS ROLE

• Genuine decision-making authority at the top of a global fashion brand
• End-to-end ownership from product idea to P&L
• A founder-led culture that values ambition, delivery under pressure and a lot of fun along the way