Full Time Marketing Specialist

Business Nest; Melbourne; On-site; AUD 72,000 - 88,000; Full time

Job summary

Sweet India is seeking a Marketing Specialist in Melbourne to develop and implement marketing strategies, strengthen brand recognition, and support growth across multiple locations. You will research market opportunities and oversee digital campaigns for our Indian sweets, snacks, and dine-in services.

The role requires a relevant degree and 3+ years in marketing, with strong analytical and communication skills and a proven ability to coordinate across locations and external partners.

Qualifications

• Bachelor degree in Marketing or related field.
• 3 years of experience in marketing strategy development.
• Strong understanding of consumer behaviour and segmentation.
• Experience in digital marketing, online advertising and campaign analysis.
• Analytical, with solid communication and stakeholder management.

Responsibilities

• Research market conditions, customer preferences and trends in Indian sweets, food retail and hospitality.
• Develop and evaluate marketing strategies and annual plans to strengthen brand presence.
• Analyse demographics, local markets and competitors to identify opportunities.
• Provide strategic advice on brand positioning, pricing, promotions and customer acquisition.
• Plan and monitor digital marketing campaigns across channels.
• Coordinate advertising campaigns for products and services.
• Analyze marketing performance and report findings to improve effectiveness.
• Coordinate campaigns across multiple locations and liaise with agencies and suppliers.
• Maintain consistent brand messaging across all channels.

Skills

Marketing strategy

Market research

Digital marketing

Analytics

Communication

Brand positioning

Education

Bachelor's degree in Marketing

Job description

Job Type: Permanent position | Full time position

Job Description

Marketing Specialist – Full Time Employment Type: Full-Time, Permanent Location: 5A Motto Court, Hoppers Crossing, VIC 3029 Salary: AUD $ 80,000 plus superannuation Employer: Sweet India Pty Ltd trading as Sweet India About Sweet India Sweet India is an established Indian sweets, food retail and hospitality business offering a diverse range of traditional Indian sweets, savoury snacks, and dine-in services. Operating across multiple locations in Victoria, Sweet India is committed to delivering authentic Indian flavours, quality products and exceptional customer experiences.

As our business continues to develop and expand its market presence, we are seeking a suitably qualified and experienced Marketing Specialist to join our team. The successful candidate will be responsible for researching market opportunities, developing and implementing marketing strategies, strengthening brand recognition and supporting the growth of our retail and hospitality operations across our business locations.

Key Responsibilities

The successful candidate will undertake the following duties:

• Research and analyse market conditions, customer preferences, purchasing behaviour, competitor activities and emerging trends within the Indian sweets, food retail and hospitality industries.
• Develop, implement and evaluate comprehensive marketing strategies and annual marketing plans to strengthen Sweet India's brand presence, increase customer engagement and support business growth across multiple locations.
• Analyse customer demographics, local market conditions and competitor offerings to identify target markets, business opportunities and potential areas for product and service development.
• Provide strategic advice to management regarding brand positioning, product marketing, pricing initiatives, promotional strategies and customer acquisition and retention.
• Plan, coordinate and monitor digital marketing strategies, including website marketing, social media campaigns, email marketing, online advertising and other digital promotional channels.
• Develop and coordinate advertising and promotional campaigns for Sweet India's sweets, food products, dine-in services, seasonal promotions, festivals, special occasions and new business initiatives.
• Analyze sales trends, customer engagement, marketing performance and campaign outcomes across different business locations, preparing reports and recommendations to improve marketing effectiveness.
• Identify and segment target customer markets and develop tailored marketing initiatives to strengthen Sweet India's competitive position within the food retail and hospitality sector.
• Coordinate marketing projects, promotional events, product launches and store-specific campaigns, liaising with designers, digital marketing providers, media agencies, suppliers and other relevant stakeholders.
• Develop and maintain consistent brand positioning, marketing messages and promotional standards across all Sweet India business locations and marketing channels.
• Monitor marketing expenditure, assist in preparing marketing budgets and forecasts, and evaluate the effectiveness and return on investment of marketing campaigns.
• Conduct post-campaign evaluations using customer feedback, sales data and marketing performance indicators to recommend improvements to future marketing strategies and business initiatives.

Qualifications and Experience

To be successful in this role, applicants should possess:

• A relevant bachelor's degree or higher qualification in Marketing, Business (Marketing), Commerce (Marketing) or a closely related discipline.
• 3 years of professional experience in marketing strategy development, market research, advertising and promotional campaign management.
• Sound understanding of consumer behaviour, market segmentation, brand positioning and customer engagement strategies.
• Experience in digital marketing, social media marketing, online advertising and marketing performance analysis.
• Strong analytical skills, with the ability to interpret market research, sales data and marketing performance indicators.
• Excellent written and verbal communication, organisational and stakeholder management skills.
• Ability to develop and implement marketing strategies across multiple business locations.