Full-Stack Digital Marketing Expert

Quarry Hill PE Pty Ltd; City of Brisbane; Hybride; AUD 120 000 - 180 000; Plein temps

Résumé du poste

Quarry Hill Group in Brisbane, Australia, seeks a senior, full‑time Full-Stack Digital Marketer to scale our Defence, Infrastructure, and industrial brands. You will drive lead generation, technical SEO, PPC campaigns, hands‑on web development, and CRO, while providing strategic marketing direction for our property and luxury resort ventures.

Working with the Managing Director and CAD Product Specialists from our Murarrie offices, you will own end‑to‑end digital growth, web platforms, and

Qualifications

• 10+ years of proven B2B digital marketing experience in technical/industrial sectors.
• Expertise in technical SEO, PPC (Google Ads, Bing, Meta, LinkedIn), and web analytics.
• Hands-on experience with web development, CMS platforms, and page speed optimization.
• Experience integrating 3D configurators or CAD assets into web properties.
• Strong CRO mindset with trackable lead-generation outcomes.
• Proficiency with AI tools to streamline coding, marketing ops, and automation.
• Desirable skills in graphic design or UI layout to accelerate campaigns.

Responsabilités

• Own, optimize, and scale large PPC budgets with ROAS/CPA tracking.
• Drive deep technical SEO, schema markup, site structure, and content strategy.
• Build, maintain, and optimize responsive web pages and CMS architectures.
• Collaborate with CAD team to integrate 3D models and configurators.
• Test and refine user journeys and lead capture funnels for higher conversions.
• Leverage AI to enhance ad copy, coding, analytics, and automation.
• Monitor analytics to decide when to push campaigns or pivot.

Connaissances

Full-Stack Digital Marketer

Technical SEO

PPC/Ad Platforms

GA4/GTM

CRO frameworks

AI Adoption

Graphic/UI Design (Desirable)

Outils

WordPress

CMS Management

Analytics Tools

Description du poste

Quarry Hill Group is a privately owned group of companies with interests spanning Defence, Infrastructure, Industrial Property Development, and Luxury Accommodation.

We work directly with our Owner and Managing Director to grow each entity. We operate with an agile, high-velocity mindset—pivoting fast, acting decisively, and embedding AI across all business functions to maintain an aggressive market lead.

The Role

Around 95% of your focus will be dedicated to scaling our established Defence and Industrial technology brands—driving lead generation, technical SEO, precision PPC campaigns, hands‑on web development, and CRO. You will also provide strategic marketing direction across our commercial property and luxury resort ventures as needed.

Working directly alongside the Managing Director and in-house CAD Product Specialists out of our Murarrie office, you will own the end-to-end digital growth strategy, web platforms, and campaign execution.

Key Responsibilities

• PPC & Large Budget Management: Own, optimize, and scale substantial PPC ad budgets (Google Ads, Bing, Meta, LinkedIn) with strict ROAS/CPA tracking.
• Technical SEO & Technical Precision: Drive deep technical SEO, schema markup, site structure, and content strategies tailored to highly technical, niche industrial and defence buyer personas.
• Hands‑On Web Development & CMS Management: Build, maintain, and optimize responsive web pages, landing pages, and CMS architectures (WordPress, or custom platforms) to ensure fast load times, flawless responsiveness, and exact technical specification accuracy.
• 3D Web Configurator Integration: Collaborate directly with our CAD team to integrate 3D parametric models, realistic renders, and interactive product configurators into our digital web properties.
• UX & Conversion Rate Optimization (CRO): Test and refine user journeys, technical product datasheets, and lead capture funnels for maximum conversion efficiency.
• AI Adoption & Edge-Pushing: Systematically leverage AI across ad copywriting, coding assistance, predictive analytics, market research, and automation workflows to outpace competitors.
• Data & Strategic Pivot: Monitor analytics relentlessly. Know precisely when to push successful campaigns and when to cut or pivot underperforming experiments.

About You

• 10+ Years Experience: Proven track record as a Full-Stack Digital Marketer with deep experience in B2B technical, industrial, or complex product marketing.
• Mastery of Search & Performance: Expertise in technical SEO, Google Ads/PPC, Web Analytics (GA4, GTM), and CRO frameworks.
• Technical & Precision Mindset: Exceptional attention to detail—you take pride in getting technical specs, product messaging, and tracking architecture 100% accurate.
• AI-First Operator: High proficiency and natural curiosity in adopting AI software to streamline web coding, marketing operations, and campaign velocity.
• Defence & Tech Interest: Genuine curiosity about industrial technology, defence hardware, and infrastructure solutions.
• Desirable: Graphic design or UI layout skills (Adobe CS, Figma, Canva) to move quickly without waiting on external agencies.

Location, Workplace & Flexibility Setup

• Murarrie Facility: Modern office facility in Murarrie with free on-site parking and close proximity to public transport routes.
• Flexible Hybrid Model: Up to 2 days WFH per week, tailored around campaign launches, development cycles, and collaborative on‑site requirements.
• High-Pace Commitment: Flexibility goes both ways—critical product updates, website deployments, or campaign pushes will occasionally require extra hours and full on‑site presence.

Applicants must have the right to work in Australia.