Franchise Development Manager - Asia Pacific

Brunswick Boat Group; Sydney; Hybrid; AUD 120,000 - 180,000; Full time

Job summary

Brunswick Boat Group is seeking a Franchise Development Manager for Asia Pacific to act as the main liaison between Freedom Boat Club and franchise partners across the region. Based in Mosman, NSW, you will identify growth opportunities, support franchise operations, onboarding, and drive territory expansion.

The role reports to the General Manager Asia Pacific and requires strong relationship management, strategic thinking, and experience in franchise sales, onboarding, and training.

Qualifications

• Bachelor's degree or equivalent combination of education and experience.
• Demonstrated experience in franchise operations, business development, sales, account management, or multi-site business support.
• Strong interpersonal and relationship management skills.
• Excellent written and verbal communication skills.
• Ability to manage multiple priorities across a geographically dispersed region.
• Advanced organisational and problem-solving skills.
• Proficiency in Microsoft Office applications including Outlook, Excel, PowerPoint, and Word.
• Experience using modern business technology and AI productivity tools.

Responsibilities

• Identify opportunities for franchise expansion throughout the Asia Pacific region.
• Support the development and sale of new franchise territories.
• Assist franchisees with membership growth strategies and market development initiatives.
• Assess local market opportunities and provide recommendations for growth.
• Build and maintain strong working relationships with franchise partners.
• Act as the primary liaison between franchisees and Freedom Boat Club leadership.
• Provide guidance and support to improve business performance and operational effectiveness.
• Facilitate communication and collaboration across the franchise network.
• Monitor franchise compliance with operational standards and brand requirements.
• Conduct site visits, business reviews, and operational assessments.
• Identify areas for improvement and develop action plans to support franchise success.
• Promote best practices throughout the franchise network.
• Assist new franchisees through the onboarding and start-up process.
• Deliver training and development programs for franchise owners and their teams.
• Develop and maintain operational manuals, training guides, and support resources.
• Support initiatives that reduce time to market and accelerate franchise profitability.
• Encourage the adoption of Brunswick and Freedom Boat Club shared service offerings.
• Support marketing, sales, and membership initiatives throughout the region.
• Assist with boat shows, franchise conferences, dealer events, and other industry activities as required.

Skills

Franchise operations

Business development

Sales

Account management

Relationship management

Communication

Multisite coordination

Microsoft Office

AI productivity tools

Education

Bachelor's degree

Tools

Outlook

Excel

PowerPoint

Word

Job description

Franchise Development Manager - Asia Pacific

Location: Mosman, Australia
Full time

Position Summary

The Franchise Development Manager serves as the primary point of contact between Freedom Boat Club and franchise partners throughout the Asia Pacific region. This position is responsible for supporting franchise operations, identifying growth opportunities, assisting with franchise sales and onboarding, and ensuring franchisees have the tools and support necessary to achieve sustainable success.

The role reports to the General Manager, Freedom Boat Club Asia Pacific, with a dotted-line reporting relationship to the Vice President, Freedom Franchise Systems.

Essential Functions

• Identify opportunities for franchise expansion throughout the Asia Pacific region.
• Support the development and sale of new franchise territories.
• Assist franchisees with membership growth strategies and market development initiatives.
• Assess local market opportunities and provide recommendations for growth.
• Build and maintain strong working relationships with franchise partners.
• Act as the primary liaison between franchisees and Freedom Boat Club leadership.
• Provide guidance and support to improve business performance and operational effectiveness.
• Facilitate communication and collaboration across the franchise network.
• Monitor franchise compliance with operational standards and brand requirements.
• Conduct site visits, business reviews, and operational assessments.
• Identify areas for improvement and develop action plans to support franchise success.
• Promote best practices throughout the franchise network.
• Assist new franchisees through the onboarding and start-up process.
• Deliver training and development programs for franchise owners and their teams.
• Develop and maintain operational manuals, training guides, and support resources.
• Support initiatives that reduce time to market and accelerate franchise profitability.
• Encourage the adoption of Brunswick and Freedom Boat Club shared service offerings.
• Support marketing, sales, and membership initiatives throughout the region.
• Assist with boat shows, franchise conferences, dealer events, and other industry activities as required.
• Encourage the adoption of Brunswick and Freedom Boat Club shared service offerings.
• Support marketing, sales, and membership initiatives throughout the region.
• Assist with boat shows, franchise conferences, dealer events, and other industry activities as required.

Diversity of Thought

At Brunswick, we value diversity of thought, experiences, and backgrounds. We are committed to creating an environment where all team members and partners feel respected, included, and empowered to contribute their best work.

Qualifications

• Bachelor's degree or equivalent combination of education and experience.
• Demonstrated experience in franchise operations, business development, sales, account management, or multi-site business support.
• Strong interpersonal and relationship management skills.
• Excellent written and verbal communication skills.
• Ability to manage multiple priorities across a geographically dispersed region.
• Advanced organisational and problem-solving skills.
• Proficiency in Microsoft Office applications including Outlook, Excel, PowerPoint, and Word.
• Experience using modern business technology and AI productivity tools.

Preferred

• Experience working within a franchise or membership-based business model.
• Background in marine, leisure, hospitality, recreation, or service industries.
• Experience delivering training, coaching, or operational improvement programs.
• Exposure to international markets within the Asia Pacific region.

Preferred location: Mosman, NSW, Australia.

Flexible remote working arrangements may be considered for suitable candidates.

Why Brunswick:

Whatever tomorrow brings, we’ll be at the leading edge. As the clear leader in the marine industry, we’re committed to our values and supporting our exceptional people. We offer and encourage growth opportunities within and across our many brands. In addition, we’re proud of being recognized for making a splash with numerous awards.

About Freedom Boat Club

Freedom Boat Club – the world’s largest members-only boat club – was founded in 1989 in Sarasota, Florida. Today, the Clubs 400+ locations welcome hundreds of members to its docks each day to enjoy a day on the water while we take care of the rest including fueling, cleaning, maintenance, and more. With over 30 years of Boating Made Simple®, Freedom Boat Club (a division of Brunswick Corporation) continues to be a passionate group of individuals who focus on raising the bar in everything that we do. We are always looking for hardworking and motivated people who share our passion for getting others out on the open waters.

Brunswick is an Equal Opportunity Employer and considers all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status or any other characteristic protected by federal, state, or local law.