Franchise Development Manager - Asia Pacific

Brunswick; Sydney; Hybrid; AUD 120,000 - 160,000; Full time

Job summary

Brunswick’s Freedom Boat Club in the Asia Pacific region seeks a Franchise Development Manager to drive growth, onboard new partners, and boost franchise profitability. You’ll build strong franchise relationships and coordinate training while aligning with brand standards.

You will work under the General Manager and collaborate with leadership to identify opportunities, deliver support, and ensure sustainable franchise success across the network.

Qualifications

• Bachelor's degree or equivalent combination of education and experience.
• Demonstrated experience in franchise operations, business development, sales, account management, or multi-site business support.
• Strong interpersonal and relationship management skills.
• Excellent written and verbal communication skills.
• Ability to manage multiple priorities across a geographically dispersed region.
• Advanced organizational and problem-solving skills.
• Proficiency in Microsoft Office applications including Outlook, Excel, PowerPoint, and Word.
• Experience using modern business technology and AI productivity tools.

Responsibilities

• Identify opportunities for franchise expansion across the Asia Pacific region.
• Support the development and sale of new franchise territories.
• Assist franchisees with membership growth strategies and market development initiatives.
• Assess local market opportunities and provide recommendations for growth.
• Build and maintain strong working relationships with franchise partners.
• Act as the primary liaison between franchisees and Freedom Boat Club leadership.
• Provide guidance and support to improve business performance and operational effectiveness.
• Facilitate communication and collaboration across the franchise network.
• Monitor franchise compliance with operational standards and brand requirements.
• Conduct site visits, business reviews, and operational assessments.
• Identify areas for improvement and develop action plans to support franchise success.
• Promote best practices throughout the franchise network.
• Assist new franchisees through onboarding and start-up processes.
• Deliver training and development programs for franchise owners and their teams.

Skills

Franchise operations

Business development

Sales & account management

Relationship management

Multi-site coordination

Communication

Project management

Microsoft Office

AI productivity tools

Education

Bachelor's degree or equivalent

Tools

Microsoft Office

AI productivity tools

Job description

Are you ready for what's next?

At Freedom Boat Club, we believe life is better on the water. As the world's largest members-only boat club and part of Brunswick Corporation, we're transforming the way people access and enjoy boating.

As Freedom Boat Club continues to expand throughout the Asia Pacific region, we are seeking an experienced Franchise Development Manager to support franchise growth, strengthen franchise partner performance, and drive operational excellence across our network.

This is an exciting opportunity for a commercially minded professional who enjoys building relationships, supporting business owners, and contributing to the growth of a globally recognised brand.

Position Summary

The Franchise Development Manager serves as the primary point of contact between Freedom Boat Club and franchise partners throughout the Asia Pacific region. This position is responsible for supporting franchise operations, identifying growth opportunities, assisting with franchise sales and onboarding, and ensuring franchisees have the tools and support necessary to achieve sustainable success.

The role reports to the General Manager, Freedom Boat Club Asia Pacific, with a dotted-line reporting relationship to the Vice President, Freedom Franchise Systems.

Essential Functions

Franchise Growth & Development

• Identify opportunities for franchise expansion throughout the Asia Pacific region.
• Support the development and sale of new franchise territories.
• Assist franchisees with membership growth strategies and market development initiatives.
• Assess local market opportunities and provide recommendations for growth.

Franchise Partner Support

• Build and maintain strong working relationships with franchise partners.
• Act as the primary liaison between franchisees and Freedom Boat Club leadership.
• Provide guidance and support to improve business performance and operational effectiveness.
• Facilitate communication and collaboration across the franchise network.

Operational Excellence

• Monitor franchise compliance with operational standards and brand requirements.
• Conduct site visits, business reviews, and operational assessments.
• Identify areas for improvement and develop action plans to support franchise success.
• Promote best practices throughout the franchise network.

Training & Onboarding

• Assist new franchisees through the onboarding and start-up process.
• Deliver training and development programs for franchise owners and their teams.
• Develop and maintain operational manuals, training guides, and support resources.
• Support initiatives that reduce time to market and accelerate franchise profitability.

Business Services & Brand Support

• Encourage the adoption of Brunswick and Freedom Boat Club shared service offerings.
• Support marketing, sales, and membership initiatives throughout the region.
• Assist with boat shows, franchise conferences, dealer events, and other industry activities as required.

Diversity of Thought

At Brunswick, we value diversity of thought, experiences, and backgrounds. We are committed to creating an environment where all team members and partners feel respected, included, and empowered to contribute their best work.

Qualifications

Required

• Bachelor's degree or equivalent combination of education and experience.
• Demonstrated experience in franchise operations, business development, sales, account management, or multi-site business support.
• Strong interpersonal and relationship management skills.
• Excellent written and verbal communication skills.
• Ability to manage multiple priorities across a geographically dispersed region.
• Advanced organisational and problem-solving skills.
• Proficiency in Microsoft Office applications including Outlook, Excel, PowerPoint, and Word.
• Experience using modern business technology and AI productivity tools.

Preferred

• Experience working within a franchise or membership-based business model.
• Background in marine, leisure, hospitality, recreation, or service industries.
• Experience delivering training, coaching, or operational improvement programs.
• Exposure to international markets within the Asia Pacific region.

Preferred location: Mosman, NSW, Australia.

Flexible remote working arrangements may be considered for suitable candidates.

Why Brunswick:

Whatever tomorrow brings, we’ll be at the leading edge. As the clear leader in the marine industry, we’re committed to our values and supporting our exceptional people. We offer and encourage growth opportunities within and across our many brands. In addition, we’re proud of being recognized for making a splash with !

About Freedom Boat Club

Freedom Boat Club – the world’s largest members-only boat club – was founded in 1989 in Sarasota, Florida. Today, the Clubs 400+ locations welcome hundreds of members to its docks each day to enjoy a day on the water while we take care of the rest including fueling, cleaning, maintenance, and more.

With over 30 years of Boating Made Simple®, Freedom Boat Club (a division of Brunswick Corporation) continues to be a passionate group of individuals who focus on raising the bar in everything that we do. We are always looking for hardworking and motivated people who share our passion for getting others out on the open waters.

Brunswick is an Equal Opportunity Employer and considers all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status or any other characteristic protected by federal, state, or local law. Diversity of experience and skills combined with passion is key to innovation and inspiration and we encourage individuals from all backgrounds to apply. If you require accommodation during the application or interview process, please contact for support.

Brunswick does not accept applications, inquiries or solicitations from unapproved staffing agencies or vendors. For help, please contact our support team at: or 866-278-6942.

#Brunswick Corporation - Freedom Boat Club