Asia Pacific Franchise Growth Lead

Brunswick Boat Group; Sydney; Hybrid; AUD 120,000 - 180,000; Full time

Job summary

Brunswick Boat Group is seeking a Franchise Development Manager for Asia Pacific to act as the main liaison between Freedom Boat Club and franchise partners across the region. Based in Mosman, NSW, you will identify growth opportunities, support franchise operations, onboarding, and drive territory expansion.

The role reports to the General Manager Asia Pacific and requires strong relationship management, strategic thinking, and experience in franchise sales, onboarding, and training.

Qualifications

• Bachelor's degree or equivalent combination of education and experience.
• Demonstrated experience in franchise operations, business development, sales, account management, or multi-site business support.
• Strong interpersonal and relationship management skills.
• Excellent written and verbal communication skills.
• Ability to manage multiple priorities across a geographically dispersed region.
• Advanced organisational and problem-solving skills.
• Proficiency in Microsoft Office applications including Outlook, Excel, PowerPoint, and Word.
• Experience using modern business technology and AI productivity tools.

Responsibilities

• Identify opportunities for franchise expansion throughout the Asia Pacific region.
• Support the development and sale of new franchise territories.
• Assist franchisees with membership growth strategies and market development initiatives.
• Assess local market opportunities and provide recommendations for growth.
• Build and maintain strong working relationships with franchise partners.
• Act as the primary liaison between franchisees and Freedom Boat Club leadership.
• Provide guidance and support to improve business performance and operational effectiveness.
• Facilitate communication and collaboration across the franchise network.
• Monitor franchise compliance with operational standards and brand requirements.
• Conduct site visits, business reviews, and operational assessments.
• Identify areas for improvement and develop action plans to support franchise success.
• Promote best practices throughout the franchise network.
• Assist new franchisees through the onboarding and start-up process.
• Deliver training and development programs for franchise owners and their teams.
• Develop and maintain operational manuals, training guides, and support resources.
• Support initiatives that reduce time to market and accelerate franchise profitability.
• Encourage the adoption of Brunswick and Freedom Boat Club shared service offerings.
• Support marketing, sales, and membership initiatives throughout the region.
• Assist with boat shows, franchise conferences, dealer events, and other industry activities as required.

Skills

Franchise operations

Business development

Sales

Account management

Relationship management

Communication

Multisite coordination

Microsoft Office

AI productivity tools

Education

Bachelor's degree

Tools

Outlook

Excel

PowerPoint

Word

Job description

Brunswick Boat Group is seeking a Franchise Development Manager for Asia Pacific to act as the main liaison between Freedom Boat Club and franchise partners across the region. Based in Mosman, NSW, you will identify growth opportunities, support franchise operations, onboarding, and drive territory expansion.

The role reports to the General Manager Asia Pacific and requires strong relationship management, strategic thinking, and experience in franchise sales, onboarding, and training.