FMCG Category Growth Lead: Insights to Action

George Weston Foods Limited; Sydney; Hybrid; AUD 120,000 - 170,000; Full time

Benefits offered by this job

Flexible working options

Parental leave

Rewards platform access

Employee assistance program

Training programs

Volunteer days

Novated leasing

Job summary

Tip Top Bakeries, part of George Weston Foods Limited, is seeking a commercially minded Category Manager to drive growth across Bakery Snacks, Bun & Roll and International portfolios. You will translate shopper and market data into actionable recommendations and lead category reviews with retailers.

You will collaborate with Sales, Marketing, Insights and Retail partners to identify opportunities, forecast launches and shape retailer conversations to deliver growth for both Tip Top and our

Qualifications

• Experience in FMCG Category Management, Insights or Category Analytics.
• Ability to translate data and shopper insights into commercial recommendations.
• Confidence leading category reviews and influencing decisions.
• Strong analytical ability with ability to tell a commercial story.
• Operate as category expert across cross-functional teams.
• Experience with Circana or Quantium data platforms.

Responsibilities

• Lead the growth agenda across our Bakery Snacks, Bun & Roll, and International portfolios.
• Develop insight-led strategies and recommendations for growth.
• Translate shopper, retailer and market data into actionable recommendations.
• Lead customer range reviews and optimize ranging and distribution.
• Collaborate with Sales, Marketing, Shopper Marketing and Insights teams.
• Utilize retailer data to uncover trends and opportunities.
• Support innovations and new product launches with forecasting and sizing.
• Build relationships with retailer stakeholders as the go-to expert.
• Monitor market and shopper activity to identify trends.

Skills

FMCG category mgmt

Insights to actions

Data storytelling

Cross-functional leadership

Retailer data analysis

Circana analytics

Education

Bachelor's degree in Marketing/Business

Tools

Circana

Quantium

Job description

Tip Top Bakeries, part of George Weston Foods Limited, is seeking a commercially minded Category Manager to drive growth across Bakery Snacks, Bun & Roll and International portfolios. You will translate shopper and market data into actionable recommendations and lead category reviews with retailers.

You will collaborate with Sales, Marketing, Insights and Retail partners to identify opportunities, forecast launches and shape retailer conversations to deliver growth for both Tip Top and our