Category Growth Manager – Bakery & Snacks (Hybrid)

George Weston Foods; Sydney; Hybrid; AUD 100,000 - 150,000; Full time

Benefits offered by this job

Family-friendly policies

Parental leave

Health and wellbeing programs

Flexible working

Internal trainings

Volunteer days

Novated leasing

Job summary

Tip Top Bakeries is seeking a commercially minded Category Manager to lead growth across Bakery Snacks, Bun & Roll and International portfolios. Based in North Ryde with hybrid work (3 days in office), you will translate shopper and market insights into actionable strategies and champion retailer conversations across major customers.

You will partner with Sales, Marketing and Insights to identify opportunities, develop insight-led strategies and deliver compelling commercial recommendations that

Qualifications

• Experience in FMCG Category Management, Insights or Category Analytics.
• Ability to translate data and shopper insights into commercial recommendations.
• Confidence leading category reviews and influencing decision makers.

Responsibilities

• Lead the growth agenda across the Bakery Snacks, Bun & Roll and International portfolios, identifying opportunities that drive commercial performance.
• Develop insight-led strategies and recommendations delivering growth for Tip Top and retail partners.
• Translate shopper, retailer and market data into compelling commercial stories that influence decisions and drive action.
• Lead customer range reviews, building persuasive recommendations to optimise ranging, distribution and performance.
• Partner with Sales, Marketing, Shopper Marketing and insights teams to deliver growth initiatives and launches.
• Utilise Circana, Quantium and retailer data to uncover trends and future opportunities.
• Support innovation and new product launches through forecasting, sizing and commercial evaluation.
• Build trusted relationships with retailer stakeholders and establish yourself as the go-to expert across portfolios.
• Monitor market, shopper and competitor activity to identify emerging trends and opportunities.

Skills

FMCG Category Management

Retail analytics

Shopper insights

Cross-functional collaboration

Tools

Circana

Quantium

Job description

Tip Top Bakeries is seeking a commercially minded Category Manager to lead growth across Bakery Snacks, Bun & Roll and International portfolios. Based in North Ryde with hybrid work (3 days in office), you will translate shopper and market insights into actionable strategies and champion retailer conversations across major customers.

You will partner with Sales, Marketing and Insights to identify opportunities, develop insight-led strategies and deliver compelling commercial recommendations that