Flexible Paid Media Lead for Global Campaigns ROI

Western Sydney University; Richmond; Hybrid; AUD 121,000 - 134,000; Full time

Benefits offered by this job

Staff discounts and offers with bank

Parking salary sacrifice

Novated leasing

Employee Assistance Program (EAP)

Onsite childcare facilities at campus

Job summary

Western Sydney University is seeking a senior leader to drive paid media strategy across domestic and international student recruitment campaigns. You will plan, deliver, optimize and analyse performance, and work with Marketing Managers to develop integrated, always-on strategies that strengthen brand position and engagement.

You will oversee media planning and buying across digital, social, audio, video, display, search and offline channels, guide segmentation and budget allocation, and

Qualifications

• A degree in Marketing, Communications, Media or a related field, and/or substantial relevant experience.
• Extensive client-side management experience leading media planning, buying and paid media creative development.
• Proven experience managing concurrent, high-budget campaigns with measurable return on investment.
• Advanced knowledge of media analytics and platform dashboards, ideally within the Adobe environment.
• Strong stakeholder, communication and project management skills, including the ability to translate data into clear recommendations.

Responsibilities

• Lead planning, delivery, optimisation and performance analysis of paid media across campaigns.
• Oversee media planning and buying across digital, social, video, display, search and offline channels.
• Guide audience segmentation, channel selection and budget allocation, coordinating creative with Design Officers.
• Manage relationships with media and creative agencies, monitor campaign performance and provide actionable recommendations.
• Drive post-campaign reviews, journey mapping and ROI improvements through budget management.

Skills

Media planning

Campaign management

Analytics

Adobe Analytics

Stakeholder management

Communication

Project management

Education

Marketing/Communications degree

Tools

Adobe Analytics

Job description

Western Sydney University is seeking a senior leader to drive paid media strategy across domestic and international student recruitment campaigns. You will plan, deliver, optimize and analyse performance, and work with Marketing Managers to develop integrated, always-on strategies that strengthen brand position and engagement.

You will oversee media planning and buying across digital, social, audio, video, display, search and offline channels, guide segmentation and budget allocation, and