Paid Media Manager

Westernsydneyuniversity; Richmond Shire; Hybrid; AUD 121,000 - 134,000; Full time

Benefits offered by this job

Staff banking offers

Onsite parking

Novated leasing

EAP program

Flu vaccination

Fitness Passport

Health cover discount

Onsite childcare

Job summary

Western Sydney University seeks a skilled Paid Media Lead to drive paid media strategy across domestic and international campaigns. You will partner with Marketing Managers to develop always-on strategies that support recruitment and brand engagement.

The role manages media planning and buying across digital, social, video, display, SEM and offline channels, directing segmentation, channel choices and budgets while coordinating creative requirements with Design Officers.

Qualifications

• A degree in Marketing, Communications, Media or a related field, and/or substantial relevant experience.
• Extensive client-side management experience leading media planning, buying and paid media creative development.
• Proven experience managing concurrent, high-budget campaigns with measurable return on investment.

Responsibilities

• Lead the planning, delivery, optimisation and performance analysis of paid media across domestic and international campaigns.
• Oversee media planning and buying across digital, social, video, display, search and offline channels.
• Guide audience segmentation, channel selection and budget allocation with Design Officers for asset delivery.
• Manage relationships with media and creative agencies; monitor performance through dashboards.
• Drive budget management, post-campaign reviews and journey mapping to improve ROI.

Skills

Media planning

Media buying

Paid media

Analytics dashboards

Adobe environment

Stakeholder management

Project management

Education

Marketing/Communications degree

Tools

Adobe Analytics

Adobe Creative Suite

Job description

Full-time, ongoing position at HEW Level 8.
Hawkesbury campus with flexible working arrangements.
Salary: $120,754 - $134,051 p.a., plus 17% Super and Leave Loading.

Lead paid media strategy and performance across domestic and international campaigns supporting student recruitment and brand engagement.

The Opportunity

You will lead the planning, delivery, optimisation and performance analysis of paid media across the University's domestic and international marketing campaigns. Working closely with Marketing Managers, you will develop integrated, always-on strategies that support student recruitment, brand positioning and engagement.

You will oversee media planning and buying across digital, social, video, display, search engine marketing and offline channels, including radio, print and out-of-home advertising. You will guide audience segmentation, channel selection and budget allocation, while coordinating creative requirements, campaign copy and asset delivery with Design Officers.

You will manage relationships with media and creative agencies, monitor campaign performance through platform dashboards and convert results into clear, actionable recommendations. Through effective budget management, post-campaign reviews and journey mapping, you will improve media performance, customer experience and return on investment.

What Success Looks Like:

• Deliver integrated paid media strategies aligned with campaign objectives and priority audiences.
• Achieve measurable campaign outcomes through effective targeting, channel selection and optimisation.
• Maintain productive agency relationships, clear briefs and strong contract and performance oversight.
• Manage significant media budgets with accurate spend pacing, accountability and timely reporting.
• Turn campaign data and post-campaign reviews into practical improvements to media strategy and customer journeys.

Please refer to the Position Description for full details.

Benefits

We invest in the people who make our mission possible. Alongside a rewarding career, we offer a range of benefits designed to support your financial, personal and family wellbeing.

• Financial benefits: Access to staff-only products and offers with selected banking partners, salary sacrifice options for onsite parking, and novated motor vehicle leasing.
• Health and wellbeing support: Free Employee Assistance Program (EAP), complimentary annual flu vaccination, eligibility for Fitness Passport membership, and access to discounted private health cover.
• Onsite childcare: Long day care and early learning services operate at our Campbelltown, Hawkesbury, Parramatta, and Penrith campuses. Staff may be eligible for discounted fees and salary packaging, with places subject to centre capacity.

About You

• A degree in Marketing, Communications, Media or a related field, and/or substantial relevant experience.
• Extensive client-side management experience leading media planning, buying and paid media creative development.
• Proven experience managing concurrent, high-budget campaigns with measurable return on investment.
• Advanced knowledge of media analytics and platform dashboards, ideally within the Adobe environment.
• Strong stakeholder, communication and project management skills, including the ability to translate data into clear recommendations.

Belonging at Western

We are committed to substantive equality as outlined in our Equal Opportunity Policy . We actively encourage applications from Indigenous Australians, candidates of all gender identities and expressions, people of all abilities, and those from culturally and linguistically diverse backgrounds.

About Western

This is your opportunity to be part of something bigger. By joining Western Sydney University, you become a valued member of our community. As our region changes, so too does our university. Western is boldly different, energetic, global, diverse, dynamic, and youthful.

Our mission is to deliver student success, impactful research, and stronger communities. As part of our team, you will have a stake in shaping the future of education, broadening horizons, and changing lives. Making a difference starts at Western.