Lead, Domestic Student Recruitment & Engagement

Western Sydney; Richmond; Hybrid; AUD 121,000 - 134,000; Full time

Benefits offered by this job

Financial benefits

Health & wellbeing

Onsite childcare

Job summary

Western Sydney University is seeking a Senior Domestic Student Recruitment Lead to drive recruitment strategies across regions and cohorts, translating university goals into actionable plans and measurable outcomes.

You will use market intelligence and data insights to improve engagement, conversion and enrolment, lead a team, manage budgets, and collaborate across Marketing, Admissions and Faculties to align the recruitment journey.

Qualifications

• A relevant tertiary qualification and extensive experience in student recruitment, engagement, marketing, business development, education or a related field, or an equivalent combination of education and experience.
• Experience leading domestic student recruitment, engagement or conversion activities that achieved measurable outcomes.
• Strong analytical and problem-solving skills, with experience using recruitment data, market intelligence and student insights.
• People leadership experience encompassing staff development, performance management and workload prioritisation.
• Highly developed stakeholder engagement, negotiation, influencing and communication skills across complex organisations and external partnerships.

Responsibilities

• Lead planning, implementation and performance of domestic student recruitment activity across allocated regions, cohorts or recruitment portfolios.
• Translate University strategy into targeted plans, establishing clear priorities, timelines and measures that contribute to domestic enrolment targets.
• Use recruitment data, market intelligence and student insights to identify opportunities and guide interventions across school leaver, non-school leaver and postgraduate markets.
• Provide functional leadership to future student engagement staff, managing workloads, capability and operational performance.
• Work across Marketing, Market Insights and Data, Admissions, Faculties, Student Success and Services to align the recruitment journey and provide strategic advice on performance, market opportunities, risks and continuous improvement.

Skills

Leadership

Analytical thinking

Stakeholder engagement

Communication

Education

Tertiary qualification in a related field

Job description

Western Sydney University is seeking a Senior Domestic Student Recruitment Lead to drive recruitment strategies across regions and cohorts, translating university goals into actionable plans and measurable outcomes.

You will use market intelligence and data insights to improve engagement, conversion and enrolment, lead a team, manage budgets, and collaborate across Marketing, Admissions and Faculties to align the recruitment journey.