Global Paid Media Lead - Strategy & ROI

Westernsydneyuniversity; Richmond Shire; Hybride; AUD 121 000 - 134 000; Plein temps

Avantages offerts par ce poste

Staff banking offers

Onsite parking

Novated leasing

EAP program

Flu vaccination

Fitness Passport

Health cover discount

Onsite childcare

Résumé du poste

Western Sydney University seeks a skilled Paid Media Lead to drive paid media strategy across domestic and international campaigns. You will partner with Marketing Managers to develop always-on strategies that support recruitment and brand engagement.

The role manages media planning and buying across digital, social, video, display, SEM and offline channels, directing segmentation, channel choices and budgets while coordinating creative requirements with Design Officers.

Qualifications

• A degree in Marketing, Communications, Media or a related field, and/or substantial relevant experience.
• Extensive client-side management experience leading media planning, buying and paid media creative development.
• Proven experience managing concurrent, high-budget campaigns with measurable return on investment.

Responsabilités

• Lead the planning, delivery, optimisation and performance analysis of paid media across domestic and international campaigns.
• Oversee media planning and buying across digital, social, video, display, search and offline channels.
• Guide audience segmentation, channel selection and budget allocation with Design Officers for asset delivery.
• Manage relationships with media and creative agencies; monitor performance through dashboards.
• Drive budget management, post-campaign reviews and journey mapping to improve ROI.

Connaissances

Media planning

Media buying

Paid media

Analytics dashboards

Adobe environment

Stakeholder management

Project management

Formation

Marketing/Communications degree

Outils

Adobe Analytics

Adobe Creative Suite

Description du poste

Western Sydney University seeks a skilled Paid Media Lead to drive paid media strategy across domestic and international campaigns. You will partner with Marketing Managers to develop always-on strategies that support recruitment and brand engagement.

The role manages media planning and buying across digital, social, video, display, SEM and offline channels, directing segmentation, channel choices and budgets while coordinating creative requirements with Design Officers.