Paid Media Manager

Western Sydney University; Richmond; Hybrid; AUD 121,000 - 134,000; Full time

Benefits offered by this job

Staff discounts and offers with bank

Parking salary sacrifice

Novated leasing

Employee Assistance Program (EAP)

Onsite childcare facilities at campus

Job summary

Western Sydney University is seeking a senior leader to drive paid media strategy across domestic and international student recruitment campaigns. You will plan, deliver, optimize and analyse performance, and work with Marketing Managers to develop integrated, always-on strategies that strengthen brand position and engagement.

You will oversee media planning and buying across digital, social, audio, video, display, search and offline channels, guide segmentation and budget allocation, and

Qualifications

• A degree in Marketing, Communications, Media or a related field, and/or substantial relevant experience.
• Extensive client-side management experience leading media planning, buying and paid media creative development.
• Proven experience managing concurrent, high-budget campaigns with measurable return on investment.
• Advanced knowledge of media analytics and platform dashboards, ideally within the Adobe environment.
• Strong stakeholder, communication and project management skills, including the ability to translate data into clear recommendations.

Responsibilities

• Lead planning, delivery, optimisation and performance analysis of paid media across campaigns.
• Oversee media planning and buying across digital, social, video, display, search and offline channels.
• Guide audience segmentation, channel selection and budget allocation, coordinating creative with Design Officers.
• Manage relationships with media and creative agencies, monitor campaign performance and provide actionable recommendations.
• Drive post-campaign reviews, journey mapping and ROI improvements through budget management.

Skills

Media planning

Campaign management

Analytics

Adobe Analytics

Stakeholder management

Communication

Project management

Education

Marketing/Communications degree

Tools

Adobe Analytics

Job description

• Full-time, ongoing position at HEW Level8.
• Hawkesburycampus with flexible working arrangements.
• Salary: $120,754 – $134,051 p.a., plus 17% Super and Leave Loading.

Lead paid media strategy and performance across domestic and international campaigns supporting student recruitment and brand engagement.

The Opportunity

You will lead the planning, delivery, optimisation and performance analysis of paid media across the University’s domestic and international marketing campaigns. Working closely with Marketing Managers, you will develop integrated, always-on strategies that support student recruitment, brand positioning and engagement.

You will oversee media planning and buying across digital, social, video, display, search engine marketing and offline channels, including radio, print and out-of-home advertising. You will guide audience segmentation, channel selection and budget allocation, while coordinating creative requirements, campaign copy and asset delivery with Design Officers.

You will manage relationships with media and creative agencies, monitor campaign performance through platform dashboards and convert results into clear, actionable recommendations. Through effective budget management, post-campaign reviews and journey mapping, you will improve media performance, customer experience and return on investment.

What Success Looks Like:

• Deliver integrated paid media strategies aligned with campaign objectives and priority audiences.
• Achieve measurable campaign outcomes through effective targeting, channel selection and optimisation.
• Maintain productive agency relationships, clear briefs and strong contract and performance oversight.
• Manage significant media budgets with accurate spend pacing, accountability and timely reporting.
• Turn campaign data and post-campaign reviews into practical improvements to media strategy and customer journeys.

Please refer to the Position Description for full details.

About You

• A degree in Marketing, Communications, Media or a related field, and/or substantial relevant experience.
• Extensive client-side management experience leading media planning, buying and paid media creative development.
• Proven experience managing concurrent, high-budget campaigns with measurable return on investment.
• Advanced knowledge of media analytics and platform dashboards, ideally within the Adobe environment.
• Strong stakeholder, communication and project management skills, including the ability to translate data into clear recommendations.

Benefits

We invest in the people who make our mission possible. Alongside a rewarding career, we offer a range of benefits designed to support your financial, personal and family wellbeing.

• Financial benefits: Access to staff-only products and offers with selected banking partners, salary sacrifice options for onsite parking, and novated motor vehicle leasing.
• Health and wellbeing support: Free Employee Assistance Program (EAP), complimentary annual flu vaccination, eligibility for Fitness Passport membership, and access to discounted private health cover.
• Onsite childcare: Long day care and early learning services operate at our Campbelltown, Hawkesbury, Parramatta, and Penrith campuses. Staff may be eligible for discounted fees and salary packaging, with places subject to centre capacity.
• Position Enquiries: Direct to SiobhanMcGeown, Head of Content, Creative & Communications via*********@westernsydney.edu.auPlease include the job reference codeREF2017R
• Closing Date: 11:59pm, Sunday 15th November 2026.
• Working Rights: You must provide evidence of full-time working rights in Australia at application.

Belonging at Western

We are committed to substantive equality as outlined in our Equal Opportunity Policy. We actively encourage applications from Indigenous Australians, candidates of all gender identities and expressions, people of all abilities, and those from culturally and linguistically diverse backgrounds.

For Reasonable Adjustments during the application process, please contact ***************@westernsydney.edu.au.

About Western

This is your opportunity to be part of something bigger. By joining Western Sydney University, you become a valued member of our community. As our region changes, so too does our university. Western is boldly different, energetic, global, diverse, dynamic, and youthful.

Our mission is to deliver student success, impactful research, and stronger communities. As part of our team, you will have a stake in shaping the future of education, broadening horizons, and changing lives. Making a difference starts at Western.

For the latest please visit our website and LinkedIn.