Experiential Marketing Manager, Gaming & Live Events

Aquent; Redmond; On-site; AUD 120,000 - 180,000; Full time

Benefits offered by this job

Health insurance

Vision insurance

Dental insurance

Retirement plan with match

Online training (Aquent Gymnasium)

Job summary

Aquent Talent is seeking a seasoned marketing leader to drive the experiential portfolio for a global entertainment IP. You will shape brand strategy for theme park lands, attractions, and live events, collaborating with operators, venues, and partners to deliver end-to-end campaigns that engage fans and lift attendance.

Lead cross-functional teams, manage timelines and budgets, and scale programs across markets while maintaining a strong brand standard in physical environments.

Qualifications

• 7+ years of marketing experience in theme parks, location-based entertainment, experiential or event marketing, live entertainment, or destination marketing.
• Proven track record managing operator, venue, production, and agency partnerships.
• Strong understanding of place-based and experiential marketing motions and integrated channels.
• Strong project management across multiple programs, timelines, and budgets.
• Strong cross-functional collaboration and influence in matrixed environments.
• Strong business communication, writing, and relationship-building skills.
• Direct experience marketing theme park lands, attractions, or large-scale live events with IP holders.
• Experience marketing global entertainment IP and multi-category brands.
• Familiarity with fan communities and activating experiences that earn cultural relevance.

Responsibilities

• Develop and activate brand marketing programs for the experiential portfolio across theme park lands, attractions, and live events.
• Partner with operators, venues, production and agency partners to shape campaigns and seasonal programs.
• Own end-to-end brand marketing from strategy to go-to-market planning and in-market execution.
• Build scalable frameworks and operating models for cross-partner rollout.
• Identify opportunities to extend experiences into culture, fan events, and conventions.
• Develop integrated communications plans across owned, earned, paid, partner, retail, and on-site touchpoints.
• Manage marketing program operations: scopes, timelines, budgets, contracts, approvals, assets, and reporting.
• Monitor performance and translate insights into test-and-learn improvements.

Skills

Brand marketing

Experiential marketing

Stakeholder management

Project management

Cross-functional collaboration

Business writing & comms

IP / entertainment marketing

Education

Bachelor's degree in Marketing/Business/Communications

Job description

Aquent Talent is seeking a seasoned marketing leader to drive the experiential portfolio for a global entertainment IP. You will shape brand strategy for theme park lands, attractions, and live events, collaborating with operators, venues, and partners to deliver end-to-end campaigns that engage fans and lift attendance.

Lead cross-functional teams, manage timelines and budgets, and scale programs across markets while maintaining a strong brand standard in physical environments.