Exhibition Marketing Specialist

Encore Event Technologies; Sydney; On-site; AUD 75,000 - 110,000; Full time

Job summary

Encore Event Technologies is seeking an experienced Marketing Executive to drive content-led campaigns across digital and live events. You will partner with the Head of Marketing and Marketing Managers to plan, execute and optimise multi-channel campaigns that grow attendance, engagement and audience data quality.

You will develop content, manage email and social media activity, collaborate with internal teams and external agencies, and ensure campaigns stay on brand and within schedule and

Qualifications

• Experience planning and executing content marketing campaigns.
• Experience booking and managing advertising campaigns and media partnerships.
• Experience working with and segmenting data.
• Experience working across multi-channel B2B & B2C campaigns an advantage.
• Experience working on events/exhibition/conference projects an advantage.
• Strong digital marketing experience essential.
• Professional, mature, reliable, pro-active, enthusiastic and organised.
• Excellent attention to detail and high standards for their work.

Responsibilities

• Work closely with Head of Marketing and Marketing Managers to support objectives across channels.
• Develop and implement content to drive engagement, event attendance and audience growth.
• Ensure all event campaigns and assets meet brand guidelines.
• Collaborate with stakeholders to deliver campaigns within schedules, targets and budgets.
• Monitor and optimise campaign performance to align with objectives.
• Attend events as part of onsite team, delivering the event experience.
• Maintain databases (via HubSpot) including data segmentation and subscriptions.
• Source, shape and schedule engaging content with internal teams.
• Create and schedule organic social media content aligned with campaign goals.
• Manage social media engagement and respond to interactions.
• Coordinate with external agencies across campaigns.
• Assist with email campaigns via Foundry & HubSpot, including templates and copy.

Skills

Content marketing

Campaign management

Data segmentation

Multi-channel marketing

Event marketing

Digital marketing

Audience growth

Job description

Encore Event Technologies is seeking an experienced Marketing Executive to drive content-led campaigns across digital and live events. You will partner with the Head of Marketing and Marketing Managers to plan, execute and optimise multi-channel campaigns that grow attendance, engagement and audience data quality.

You will develop content, manage email and social media activity, collaborate with internal teams and external agencies, and ensure campaigns stay on brand and within schedule and