Europe Regional Digital Marketing & Media Lead

Maersk

Liverpool

Hybrid

AUD 173,000 - 289,000

Full time

6 days ago

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Job summary

Maersk is hiring a Regional Digital Marketing & Media Manager for Europe, based in Liverpool. You will own the regional digital and paid-media strategy, aligning business priorities with integrated plans to boost reach, engagement, demand and conversion.

You will coordinate with European and global teams, manage budgets and governance, guide marketing technology, AI, data and automation initiatives, and drive measurable commercial impact across campaigns.

Qualifications

Experience in digital marketing and paid-media strategy within a complex B2B or matrixed organisation.
Strong understanding of marketing funnels, attribution and pipeline contribution.
Practical expertise across paid media, CRM, marketing automation, audience strategy and digital analytics.

Responsibilities

Shape digital and media strategy; lead integrated European approach across paid and organic channels.
Optimise regional media investment; maintain visibility of plans and performance.
Connect investment to outcomes; manage budget effectiveness and KPI linkage.
Improve the digital customer journey across awareness to nurture and conversion.
Advance marketing technology and automation; translate needs into scalable solutions.
Enable responsible AI adoption with governance and human review.
Turn insight into action; establish measurement and test-and-learn standards.
Build capability and collaboration; provide leadership across regional operations.
Strengthen governance and manage data, brand and agency risks.