Digital Marketing Lead: Email, Social & Meta Ads

Travel the World; Sydney; On-site; AUD 60,000 - 80,000; Full time

Job summary

Travel the World is seeking a hands-on Digital Marketing Executive to plan and deliver engaging, commercially effective campaigns across Cruise Guru and our travel brands. You’ll own email marketing, lifecycle communications, organic social, and Meta Ads to boost engagement, inquiries and bookings.

You’ll test ideas, optimise based on performance data, write compelling subject lines and copy, schedule content, and coordinate with marketing, product and trade teams.

Qualifications

• Experience in a digital marketing, email marketing, CRM or social media, ideally in a campaign-led role.
• Practical experience building and deploying email campaigns and understanding segmentation, automation and lifecycle communications.
• Hands-on experience managing Meta Ads campaigns, with an understanding of objectives, audiences, creative testing, tracking and optimisation.
• Strong writing, proofreading and quality-assurance skills, with an eye for detail and brand consistency.
• Confidence interpreting campaign metrics and translating them into clear actions.
• Good organisation and stakeholder communication; able to manage multiple deadlines without losing accuracy.
• A test-and-learn mindset, initiative and a willingness to challenge underperforming activity constructively.

Responsibilities

• Plan, build, test and send email campaigns, from promotional EDMs to targeted customer communications.
• Improve lifecycle and automated journeys using customer behaviour, booking stage, preferences and audience segments.
• Write and refine subject lines, email copy, calls to action and creative briefs; run A/B tests and apply the learnings.
• Create and schedule organic social content across relevant brand channels, and respond to comments or messages in line with brand guidelines.
• Set up, manage and optimise Meta campaigns within approved budgets, including audience selection, creative testing, retargeting and performance monitoring.
• Work with marketing, product, trade and digital colleagues to coordinate offers, content, landing pages and campaign timing.
• Report on performance, identify opportunities and recommend practical improvements based on data.
• Manage briefs, deadlines and campaign records in the team's workflow tools, and keep processes and documentation up to date.

Job description

Travel the World is seeking a hands-on Digital Marketing Executive to plan and deliver engaging, commercially effective campaigns across Cruise Guru and our travel brands. You’ll own email marketing, lifecycle communications, organic social, and Meta Ads to boost engagement, inquiries and bookings.

You’ll test ideas, optimise based on performance data, write compelling subject lines and copy, schedule content, and coordinate with marketing, product and trade teams.