Regional Marketing Manager (MJ000172)

PU Prime; Sydney; Hybrid; AUD 150,000 - 195,000; Full time

Job summary

PU Prime in Sydney is seeking an experienced Regional Marketing Manager to lead marketing strategy, localisation, and GTM execution across multiple international markets. You will bridge Global Marketing with regional teams, translating priorities into locally relevant plans that drive measurable business results.

This hybrid role requires managing regional marketing leads, overseeing budgets, and delivering market development outcomes, with 3 in-office days in Sydney.

Qualifications

• Substantial regional marketing experience across international markets.
• Experience in online trading/fintech or related sectors with customer acquisition.
• Fluency in English and Mandarin Chinese, written and spoken.
• End-to-end GTM experience from research to execution and results.
• Experience leading regional marketing leads or distributed teams.
• Strong market research, competitive analysis, and strategic decision-making.

Responsibilities

• Develop regional strategy and conduct market research to identify opportunities.
• Lead GTM planning and execution with defined budgets, timelines, and KPIs.
• Localise global campaigns to fit local audiences and compliance.
• Coach and manage regional marketing leads and drive accountability.
• Oversee budgets, allocate resources, and monitor performance.
• Collaborate with Global Marketing, Product, Sales, and Compliance.

Skills

Regional marketing

GTM strategy

Market research

Team leadership

Budget management

Cross-functional coordination

Job description

PU Prime is seeking an experienced Regional Marketing Manager to lead marketing strategy, localisation, and execution across multiple international markets.

You will manage regional marketing leads, oversee go-to-market (GTM) initiatives, and take ownership of regional marketing performance and market development outcomes. Acting as the bridge between Global Marketing and regional teams, you will translate global priorities into locally relevant strategies that deliver measurable business results.

This is a Hybrid opportunity with 3 days required in-office attendance on Sydney.

Requirements

Essential Qualifications

• Substantial experience in regional marketing, market development, or GTM roles, with direct responsibility for multiple international markets.
• Relevant industry experience is mandatory: Online trading, financial services, fintech, or a closely related industry with comparable products and customer acquisition models.
• Professional fluency in both English and Mandarin Chinese, including written and verbal business communication.
• Proven end-to-end GTM experience, from market research and strategy development through execution and measurable results.
• Experience managing regional marketing leads or geographically distributed teams, including performance management, coaching, and strategic direction.
• Strong market research, competitive analysis, and commercial decision‑making skills.
• Experience managing marketing budgets, evaluating market opportunities, and measuring campaign effectiveness.
• Excellent project management, stakeholder communication, and cross-functional coordination skills across international markets.

Preferred Qualifications

• Direct experience in the fintech industry.
• Experience working in a global headquarters role overseeing regional marketing operations.
• Experience entering or expanding into emerging markets.

Key Responsibilities

• Regional Strategy & Market Research: Analyse market opportunities, customer behaviour, competition, acquisition channels, and growth barriers. Develop evidence‑based regional marketing strategies and recommendations.
• GTM Planning & Execution: Lead market entry, expansion, product launches, and regional initiatives, translating strategies into actionable plans with defined budgets, timelines, resources, and KPIs.
• Global Campaign Localisation: Adapt global brand campaigns, product initiatives, and marketing strategies to local audiences, market conditions, and compliance requirements while maintaining brand consistency.
• Regional Team Leadership: Manage, coach, and evaluate regional marketing leads, reviewing their strategies, setting performance expectations, and ensuring accountability for results.
• Budget & Performance Management: Oversee regional marketing budgets, resource allocation, and market‑specific KPIs, including acquisition, conversion, and business growth. Monitor performance and recommend improvements.
• Cross‑Functional Collaboration: Coordinate with Global Marketing, Product, Sales, Business Development, and Compliance teams to resolve operational challenges, align priorities, and support regional growth.

We're looking for a commercially minded leader who can combine strategic thinking with hands‑on execution, challenge assumptions, and take ownership of measurable results across international markets.