Engagement & Retention Marketing Manager (Subscriptions)

News Corporation; Sydney; Hybrid; AUD 120,000 - 180,000; Full time

Benefits offered by this job

Exclusive publications access

Health & wellbeing

Time off

Perks & discounts

Job summary

News Corp Australia is seeking a role focused on driving subscriber engagement and retention across mastheads. You will build an engagement and retention engine to increase lifetime value, emphasising app usage and digital product adoption, with responsibilities spanning experimentation, multi-channel communications, and cross-functional collaboration.

The role sits in the Engagement and Retention team within the Subscriptions Growth division and can be based in Sydney, Melbourne, or Brisbane

Qualifications

• Proven experience driving engagement, retention, and subscription growth through data-driven marketing and targeted plans.
• Strong financial literacy and ability to translate data into bottom-line impact.
• Tech-savvy with experience using analytics tools and data sets to inform campaigns.

Responsibilities

• Support and execute the long-term subscription retention vision and onboarding strategies.
• Design and run experimentation roadmaps using A/B testing and data insights to optimise churn reduction.
• Identify high-risk churn segments and create automated, personalised multi-channel communication plans.
• Collaborate with marketing, editorial, technology, operations, and content teams to address retention gaps.
• Monitor, optimise, and report campaign performance, daily active trends, and attrition metrics.

Skills

Engagement strategy

Retention marketing

Data-driven marketing

Cross-functional collaboration

Project management

Tools

Miro

Salesforce

Adobe Analytics

SQL

Job description

News Corp Australia is seeking a role focused on driving subscriber engagement and retention across mastheads. You will build an engagement and retention engine to increase lifetime value, emphasising app usage and digital product adoption, with responsibilities spanning experimentation, multi-channel communications, and cross-functional collaboration.

The role sits in the Engagement and Retention team within the Subscriptions Growth division and can be based in Sydney, Melbourne, or Brisbane