Marketing Manager Engagement and Retention

News Corp Australia; Sydney; On-site; AUD 130,000 - 170,000; Full time

Benefits offered by this job

Exclusively ours

Perks & discounts

Health & wellbeing

Time off

Financial wellbeing

Job summary

News Corp Australia is seeking an Engagement and Retention Leader within the Subscriptions Growth division to drive a comprehensive engagement engine that builds habitual connection, reduces churn and increases customer lifetime value across mastheads.

You will orchestrate long-term retention strategies, run experiments, and partner with marketing, editorial, technology and operations teams to deliver cohesive GTM plans and monitor performance against targets.

Qualifications

• Proven experience driving engagement, retention, and subscription growth through data-driven marketing and consumer strategies.
• Strong financial literacy with ability to translate data into bottom-line impact.
• Hands-on proficiency with Miro, Salesforce, Adobe Analytics and complex datasets.

Responsibilities

• Support and execute the long-term subscription retention vision, focusing on onboarding/reboarding and supporting digital product launches.
• Design and run experimentation roadmaps with A/B testing and insights to optimise the cancellation journey UX and identify growth opportunities.
• Identify high-risk churn segments and create automated, personalised multi-channel communication plans to build habitual subscriber connection.
• Partner with marketing, editorial, technology, operations and content teams to identify retention gaps and deliver cohesive go-to-market strategies.
• Monitor, optimise, and report on campaign performance, daily active trends, and attrition metrics to meet performance targets.

Skills

Data-driven marketing

Engagement strategy

Customer retention

Stakeholder management

Go-To-Market planning

Tools

Miro

Salesforce

Adobe Analytics

Job description

What’s the role?

This role is responsible for driving the subscriber engagement and retention strategy across mastheads to achieve volume and revenue growth aspirations for our subscriptions business. Responsible for building an ‘engagement and retention engine’ that drives habitual connection, reduces churn and maximises customer lifetime value.

There will be a strong emphasis on driving app usage and digital product adoption, alongside TDD and operations. This role resides in the Engagement and Retention team within the Subscriptions Growth division at NCA.

Responsibilities:

• Support and execute the long-term subscription retention vision, focusing on building early healthy consumer habits (onboarding/reboarding) and supporting digital product launches to drive adoption.

• Design and run experimentation roadmaps, utilizing continuous A/B testing, data insights, and optimising the online cancellation journey UX to combat customer attrition and uncover growth opportunities.

• Identify high-risk churn segments to create and execute automated, personalised, and multi-channel targeted communication plans that build habitual subscriber connection.

• Partner closely with wider consumer marketing, editorial, technology, operations, and content teams to identify retention gaps and deliver cohesive go-to-market strategies.

• Closely monitor, optimise, and report on campaign performance, daily active trends, and attrition metrics to ensure all performance targets are met.

Who are you?

• Proven experience driving engagement, retention, and subscription growth through data-driven marketing, consumer strategies, and targeted contact plans.

• Strong financial literacy (P&L ownership) combined with data-driven problem-solving frameworks to translate complex data into bottom-line impact.

• Highly tech-savvy and detail-oriented, with hands‑on proficiency in Miro, Salesforce, Adobe Analytics, and complex data sets.

• Adept at project management, mentoring team members, and managing diverse stakeholders with the ability to collaborate, evaluate, and challenge recommendations.

• A curious, creative, and customer‑centric thinker who thrives in fast‑paced environments, navigating challenges and Go-To-Market (GTM) opportunities with excellent communication skills.

Why Engagement and Retention, within the Subs Growth team?

Innovation is core to our DNA. We passionately work to understand and engage our existing audiences and identify, nurture and scale new audience opportunities. Every day we focus on delivering better reading, viewing and listening experiences and deeply connecting our brands to the needs of our communities. We advocate for those who do not have a voice and hold the powerful to account. Our trusted brands will continue to be of utmost importance in the AI world

Why News Corp Australia

Join a culture where innovation is our operating rhythm. You’ll work on a diverse portfolio of Australia’s most loved brands and play a pivotal role in leading the technological shift in how we create commercial content. Our vibrant, hybrid work environment and dynamic, values‑driven culture empowers you to push boundaries, collaborate as one unified team, and make a positive, measurable impact for all Australians.

News Extras Benefits is a commitment to our people for their valued contribution to News, our audiences, clients and communities.

Our benefits include:

• Exclusively ours - Access to publications and products from across the News Corp family

• Perks & discounts - Exclusive offers across a range of products and services that deliver genuine cost savings and benefits

• Health & wellbeing - Advice, support and facilities for healthy minds and bodies (including an onsite gym at our Adelaide, Brisbane & Sydney offices)

• Time off - News offers a range of leave options to support your personal needs and moments that matter in life: Parental leave, Birthday leave, Volunteer leave, Career break and Compassionate leave.

• Financial wellbeing - Support on making the most of your money

In addition to our perks and benefits, employees have access to a number of initiatives and programs that support their wellbeing and professional growth, such as:

• Helping you grow - Access tailored development opportunities, including leadership programs, to cultivate your skills and support your career

• Giving back - Make a difference to our communities through volunteer opportunities and company‑organised charity drives

• Workplace Inclusion and facilities – Engage with your passions through various employee‑resource groups and accessibility to multi‑faith quiet rooms & parents’ rooms

Who are we?

We are proud to be Australia’s most impactful media group, we’re even prouder of what we stand for: Together, we inform, advocate and inspire all Australians, for a better Australia.

With over 150 brands across news, sport and lifestyle, backed by a team of more than 5,000 dedicated people across the country, News Corp Australia is trusted by over 17 million Australians a month to provide the information and inspiration they seek across multiple digital, video, audio and print platforms.

Renowned for world‑class journalism and marketing services nationally and internationally, we are passionate, creative and dynamic. We offer a fast‑paced environment that encourages individuals to take control of their future and challenge themselves in ever‑changing fields.

News Corp Australia is evolving in response to the expectations and challenges of the digital world in which we now live. We have an amazing opportunity to reinvent our industry and redefine the future of media in Australia. We are passionate about what we do and are proud of our heritage of world‑class journalism and entrepreneurial spirit. Our environment is supportive and friendly, we encourage innovation, collaboration and creative thinking. If you thrive on being challenged and enjoy working in a fast‑paced stimulating environment, come and join us on this incredible journey.

What’s next?

Our Commitment to Diversity, Equity and Inclusion

Diversity strengthens our national teams and newsroom as we seek to tell stories that represent the communities of Australia. Our people make us unique, and so we are committed to equal employment opportunities regardless of race, religion, sexual orientation, age, disability or gender identity. Applicants of diverse backgrounds are encouraged to apply!

We are committed to ensuring an accessible and supportive recruitment process. If you require any adjustments or accommodations at any stage, please do not hesitate to let us know here.

Category:

State & Community Mastheads