Email & CRM Marketing Coordinator

PVH Corp.; Sydney; Hybrid; AUD 70,000 - 90,000; Full time

Benefits offered by this job

Discounts on Calvin Klein, TOMMY HILIF

Hybrid working arrangement

Headspace membership

Referral bonus

Employee Assistance program

Parental leave

Job summary

PVH is seeking an Email & CRM Marketing Coordinator to own end-to-end CRM campaigns (email and SMS) from Sydney-based Head Office. The role offers a hybrid work arrangement and a fixed-term contract ending January 2028.

You will collaborate with stakeholders across the business to deliver engaging campaigns, manage audiences, and ensure compliance while driving loyalty and commercial performance.

Qualifications

• 2-3 years' experience in CRM, email marketing, digital marketing or E-Commerce.
• Bachelor's degree in Marketing, Communications, Data Analytics or a related discipline.
• Experience managing high-volume email campaigns, including A/B testing, triggered messaging and marketing automation.
• Hands-on experience with Salesforce Marketing Cloud; Journey Builder and Salesforce Data Cloud desirable.
• Strong attention to detail, organisational and analytical skills, with the ability to manage multiple deadlines and priorities.
• Confidence using Excel, PowerPoint and project management tools such as Asana or Jira.
• Ability to manage ad hoc projects while maintaining ongoing deliverables and KPIs.

Responsibilities

• Manage the CRM campaign calendar, coordinating offers, content, assets, audiences, approvals and deadlines with cross-functional teams.
• Build, test, schedule and deploy email (EDM) and SMS campaigns in Salesforce Marketing Cloud.
• Monitor campaign deployments, resolve routine issues and ensure campaign accuracy.
• Activate approved customer audiences using Salesforce Data Cloud and Marketing Cloud.
• Complete thorough quality assurance across content, links, imagery, personalisation, tracking and audience logic before deployment.
• Prepare regular campaign reporting, identify trends and recommend opportunities to improve engagement and commercial performance.
• Plan and execute A/B testing across subject lines, timing, creative, content, offers and audiences.
• Support customer lifecycle programs, including onboarding, retention, repeat purchase, win-back and member communications.
• Support loyalty initiatives, marketing automation and assigned CRM projects, including journey builds, audits and documentation.
• Ensure compliance with privacy, consent, ACCC, data handling and brand requirements, escalating risks where required.

Skills

CRM management

Email marketing

A/B testing

Data analytics

Salesforce Marketing Cloud

Journey Builder

Excel

PowerPoint

Asana or Jira

Education

Bachelor's degree in Marketing/Communications/Data Analytics

Tools

Salesforce Marketing Cloud

Jira

Asana

Job description

Design Your Future at PVH

Email & CRM Marketing Coordinator

Why PVH?

• Generous discounts on all brands - Calvin Klein, Tommy Hilfiger & Van Heusen
• Paid Parental Leave Scheme as per Company Policy
• Summertime hours schedule
• Corporate discount with Medibank
• Employee activities calendar
• Annual Flu Shot Clinic
• Free membership to Headspace meditation app
• Access to Employee Assistance program
• Referral bonus
• Strong focus on Corporate Responsibility
• Inclusive, diverse, and equal opportunity employer

About the Role

Reporting to the CRM & Loyalty Manager, the CRM Coordinators (internally known as Email & CRM Marketing Coordinators) play a key role in delivering CRM campaigns across email (EDM) and SMS. In this role, you’ll take ownership of end-to-end campaign execution while partnering with a broad range of stakeholders across the business.

Based at our Head Office in the heart of Sydney CBD (388 George Street), these positions are fixed term contracts ending in January 2028 , offering a hybrid working arrangement with a combination of office and work-from-home flexibility.

Key Responsibilities

• Manage the CRM campaign calendar, coordinating offers, content, assets, audiences, approvals and deadlines with cross-functional teams.
• Build, test, schedule and deploy email (EDM) and SMS campaigns in Salesforce Marketing Cloud.
• Monitor campaign deployments, resolve routine issues and ensure campaign accuracy.
• Activate approved customer audiences using Salesforce Data Cloud and Marketing Cloud.
• Complete thorough quality assurance across content, links, imagery, personalisation, tracking and audience logic before deployment.
• Prepare regular campaign reporting, identify trends and recommend opportunities to improve engagement and commercial performance.
• Plan and execute A/B testing across subject lines, timing, creative, content, offers and audiences.
• Support customer lifecycle programs, including onboarding, retention, repeat purchase, win-back and member communications.
• Support loyalty initiatives, marketing automation and assigned CRM projects, including journey builds, audits and documentation.
• Ensure compliance with privacy, consent, ACCC, data handling and brand requirements, escalating risks where required.

About You

• 2-3 years' experience in CRM, email marketing, digital marketing or E-Commerce, ideally within retail, fashion or another high-volume environment.
• Bachelor's degree in Marketing, Communications, Data Analytics or a related discipline.
• Experience managing high-volume email campaigns, including A/B testing, triggered messaging and marketing automation.
• Hands-on experience with Salesforce Marketing Cloud or a comparable platform; exposure to Journey Builder and Salesforce Data Cloud (or another CDP) is desirable.
• Strong attention to detail, organisational and analytical skills, with the ability to manage multiple deadlines and priorities.
• Confidence using Excel, PowerPoint and project management tools such as Asana or Jira.
• The ability to manage ad hoc projects while maintaining ongoing deliverables and key performance indicators.

About the Company

PVH is one of the world’s largest and most admired fashion companies, connecting with consumers in over 40 countries. Our global iconic brands includeCalvin Klein,TOMMY HILFIGER andour Heritage Brands. Our 140-year history is built on the strength of our brands, our team and our commitment to drive fashion forward for good. That’s the Power of Us. That’s the Power of PVH.

PVH is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications ensuring a strong corporate commitment to inclusion and diversity.

We thank all applicants in advance as only successful applicants will be contacted for an interview.