Email Campaigns Specialist — Personalised E‑Commerce Growth

Hanes Brands Australasia; Sydney; Hybrid; AUD 65,000 - 85,000; Full time

Benefits offered by this job

Hybrid work

Staff discounts

Health initiatives

Career progression

Job summary

Bras n Things & Sheridan in Pyrmont, Sydney, is seeking an Email Specialist to join the E‑Commerce team. You’ll help bring customer communications to life across Bras n Things and Sheridan, from build and deployment through to reporting and optimisation.

You’ll work cross-functionally with CRM, Digital Marketing, E‑Commerce, Brand, Creative and Trading teams to deliver engaging campaigns, create targeted segments, and analyse results to drive improvements.

Qualifications

• 1-2 years' experience in email marketing or CRM/digital marketing.
• Experience building and deploying email campaigns with an ESP.
• Strong Excel or Google Sheets skills and data-driven mindset.
• Knowledge of email marketing metrics and campaign performance.
• Excellent communication and stakeholder management skills.
• Retail/eCommerce knowledge highly regarded.

Responsibilities

• Coordinate campaign requirements and develop clear email briefs to Design & Copy teams.
• Build, QA and deploy email campaigns, ensuring accuracy and best practice execution.
• Manage campaign schedules and workflows across brands.
• Build and optimise customer segments for personalised experiences.
• Conduct A/B testing and identify opportunities to improve performance.
• Analyse campaign results and provide actionable insights and recommendations.
• Partner with stakeholders to balance brand, creative and commercial priorities.

Skills

Email marketing

CRM experience

ESP experience

Excel/Sheets

Campaign analysis

Stakeholder management

Attention to detail

Retail/eCommerce knowledge

Job description

Bras n Things & Sheridan in Pyrmont, Sydney, is seeking an Email Specialist to join the E‑Commerce team. You’ll help bring customer communications to life across Bras n Things and Sheridan, from build and deployment through to reporting and optimisation.

You’ll work cross-functionally with CRM, Digital Marketing, E‑Commerce, Brand, Creative and Trading teams to deliver engaging campaigns, create targeted segments, and analyse results to drive improvements.