Email Marketing Specialist - Retail eCommerce

Hanes Australasia; Sydney; Hybrid; AUD 60,000 - 85,000; Full time

Benefits offered by this job

Generous staff discounts across brands

Hybrid work arrangements

Health and wellbeing initiatives

Career progression opportunities

Job summary

Bras n Things & Sheridan in Pyrmont, Sydney, is seeking an Email Specialist to join our E-Commerce team and bring customer communications to life across Bras n Things and Sheridan. You'll partner with CRM, Digital Marketing, E-Commerce, Brand, Creative and Trading teams to build, deploy and optimise email campaigns, develop segments, run tests and translate results into actionable recommendations.

Hybrid and flexible working arrangements, staff discounts, and wellbeing initiatives support your

Qualifications

• 1-2 years' experience in email marketing or CRM/digital marketing.
• Experience building and deploying email campaigns.
• Experience with an email service provider (ESP).
• Strong Excel/Google Sheets skills.
• Understanding of email marketing metrics and campaign performance.
• Strong communication and stakeholder management skills.
• Excellent attention to detail and time management.
• Retail/eCommerce CRM/CDP platforms or GA experience is a plus.

Responsibilities

• Coordinate campaign requirements and develop briefs for design/copy teams.
• Build, QA and deploy email campaigns with best-practice execution.
• Manage campaign schedules and workflows across brands.
• Build and optimise customer segments for personalised experiences.
• Conduct A/B testing and identify performance improvements.
• Analyse campaign results and provide actionable insights.
• Collaborate with stakeholders to balance brand, creative and commercial priorities.

Skills

Email marketing

Campaign deployment

ESP familiarity

Excel/Sheets

Analytics

Stakeholder management

Attention to detail

Retail/eCommerce experience

A/B testing

Job description

Bras n Things & Sheridan in Pyrmont, Sydney, is seeking an Email Specialist to join our E-Commerce team and bring customer communications to life across Bras n Things and Sheridan. You'll partner with CRM, Digital Marketing, E-Commerce, Brand, Creative and Trading teams to build, deploy and optimise email campaigns, develop segments, run tests and translate results into actionable recommendations.

Hybrid and flexible working arrangements, staff discounts, and wellbeing initiatives support your