Ecommerce Specialist — Hybrid, Content & Conversion Driver

Hanes Brands Australasia; New South Wales; Hybrid; AUD 70,000 - 90,000; Full time

Benefits offered by this job

Hybrid working

Staff discounts

Health & wellbeing initiatives

Learning & development

Inclusive culture

Job summary

Hanes Brands Australasia’s Bras N Things online team is seeking an Ecommerce Specialist to deliver end-to-end website content across Australia, New Zealand and South Africa, ensuring campaigns and promotions are accurate and optimized for performance.

Based in Pyrmont, Sydney, this hybrid role partners with Marketing, Digital, UX, IT and Customer Engagement to create engaging online experiences and drive conversion.

Qualifications

• Strong organisational skills and ability to manage multiple campaigns in a fast-paced environment.
• Customer-first mindset with passion for engaging online experiences.
• Analytical mindset using data to inform decisions.
• Experience with ecommerce platforms like Magento and Google Analytics.
• Familiarity with HTML/CSS, Figma, or Monday.com is advantageous.

Responsibilities

• Manage and execute website content across multiple Bras N Things websites, ensuring campaigns, promotions and seasonal updates are delivered accurately and on time.
• Coordinate the implementation of online content, briefing creative assets and collaborating with internal teams to bring campaigns to life.
• Schedule and maintain homepage content, promotional banners, category pages and loyalty messaging to deliver an exceptional customer experience.
• Monitor website performance, analyse customer behaviour and campaign results, and provide insights to improve conversion and engagement.
• Partner with Marketing, Digital, UX, IT and Customer Engagement teams to deliver seamless online experiences and business initiatives.
• Support website enhancements, testing and continuous improvements processes while staying up to date with ecommerce trends and best practice.
• Contribute to cross-functional projects and help identify new opportunities to optimise content and improve the online customer journey.

Skills

Organisational skills

Customer-centric mindset

Analytical skills

Stakeholder management

Communication

Tools

Magento

Google Analytics

Content management systems

HTML/CSS

Figma

Monday.com

Job description

Hanes Brands Australasia’s Bras N Things online team is seeking an Ecommerce Specialist to deliver end-to-end website content across Australia, New Zealand and South Africa, ensuring campaigns and promotions are accurate and optimized for performance.

Based in Pyrmont, Sydney, this hybrid role partners with Marketing, Digital, UX, IT and Customer Engagement to create engaging online experiences and drive conversion.