Email Specialist

Hanes Brands Australasia; Sydney; Hybrid; AUD 65,000 - 85,000; Full time

Benefits offered by this job

Hybrid work

Staff discounts

Health initiatives

Career progression

Job summary

Bras n Things & Sheridan in Pyrmont, Sydney, is seeking an Email Specialist to join the E‑Commerce team. You’ll help bring customer communications to life across Bras n Things and Sheridan, from build and deployment through to reporting and optimisation.

You’ll work cross-functionally with CRM, Digital Marketing, E‑Commerce, Brand, Creative and Trading teams to deliver engaging campaigns, create targeted segments, and analyse results to drive improvements.

Qualifications

• 1-2 years' experience in email marketing or CRM/digital marketing.
• Experience building and deploying email campaigns with an ESP.
• Strong Excel or Google Sheets skills and data-driven mindset.
• Knowledge of email marketing metrics and campaign performance.
• Excellent communication and stakeholder management skills.
• Retail/eCommerce knowledge highly regarded.

Responsibilities

• Coordinate campaign requirements and develop clear email briefs to Design & Copy teams.
• Build, QA and deploy email campaigns, ensuring accuracy and best practice execution.
• Manage campaign schedules and workflows across brands.
• Build and optimise customer segments for personalised experiences.
• Conduct A/B testing and identify opportunities to improve performance.
• Analyse campaign results and provide actionable insights and recommendations.
• Partner with stakeholders to balance brand, creative and commercial priorities.

Skills

Email marketing

CRM experience

ESP experience

Excel/Sheets

Campaign analysis

Stakeholder management

Attention to detail

Retail/eCommerce knowledge

Job description

Bras n Things & Sheridan | Pyrmont, Sydney

Function: E-Commerce

About The Role

We’re on the hunt for an Email Specialist to join our E-Commerce team and help bring customer communications to life across Bras n Things and Sheridan.

Working closely with CRM, Digital Marketing, E-Commerce, Brand, Creative and Trading teams, you'll support the delivery of engaging and effective email campaigns, from build and deployment through to reporting and optimisation.

What You'll Do

• Coordinate campaign requirements and develop clear email briefs to Graphic Designs & Copywriting teams.
• Build, QA and deploy email campaigns, ensuring accuracy and best practice execution.
• Manage campaign schedules and workflows across multiple brands.
• Build & optimise customer segments to create more personalised experiences.
• Conduct A/B testing and identify opportunities to improve performance.
• Analyse campaign results and provide actionable insights and recommendations.
• Partner with stakeholders to balance brand, creative and commercial priorities.

About You

You're a detail-oriented and organised marketer who enjoys working in a fast-paced environment and bringing campaigns to life.

You'll ideally bring

• 1-2 years' experience in email marketing, CRM or digital marketing (internship experience may also be considered).
• Experience building and deploying email campaigns.
• Experience working with an email service provider (ESP).
• Strong Excel or Google Sheets skills.
• An understanding of email marketing metrics and campaign performance.
• Strong communication and stakeholder management skills.
• Excellent attention to detail, organisation and time management.
• A curious, analytical mindset with a desire to learn and improve.
• Experience in retail, eCommerce, CRM/CDP platforms or Google Analytics will be highly regarded.

Why Join Us?

• Hybrid and flexible working arrangements.
• Generous staff discounts across our portfolio of iconic brands.
• Health and wellbeing initiatives.
• A supportive and collaborative team environment where your ideas are encouraged.
• Genuine career progression opportunities!

Cultivating a diverse and inclusive workplace …

Here at Hanes Brands Australasia, we are focused on cultivating a workplace that is diverse, inclusive and vibrant. In fact, we know both our workplace culture and business are only strengthened by our differences. We encourage our employees to bring their true selves to work and support them to reach their full potential both personally and professionally. Therefore, we warmly welcome people of all genders, races, ages and abilities or any other backgrounds or differences to apply to work with us