Economic Development Officer (Tourism)

Alpine Shire; Bright; On-site; AUD 76,000 - 103,000; Full time

Job summary

Alpine Shire Council in Bright is seeking an experienced Economic Development Officer (Tourism) to lead destination marketing, branding and campaigns. You will drive visitor growth and enhance the visitor experience across Alpine Shire.

You will manage digital marketing, build partnerships with tourism operators and industry groups, and collaborate with Tourism North East to maximise exposure and opportunities for the region. A strong marketing and budgeting background is essential.

Qualifications

• Experience in marketing, destination marketing or tourism promotion.
• Ability to develop and deliver campaigns across digital and traditional channels.
• Strong written and verbal communication with diverse stakeholders.
• Excellent organisation to manage multiple priorities and deadlines.
• Experience budgeting and reporting on campaigns.
• Proficiency with Microsoft Office, social media and CMS.

Responsibilities

• Develop and implement destination marketing, branding and promotional campaigns.
• Manage digital marketing activities and campaign performance reporting.
• Coordinate tourism marketing collateral including visitor guides and media assets.
• Develop and maintain relationships with tourism operators, industry groups and stakeholders.
• Collaborate with Tourism North East and neighbouring municipalities for exposure.
• Deliver projects supporting tourism industry development and operator engagement.
• Manage tourism budgets and provide regular reporting on outcomes.
• Support Council's economic development goals through innovative tourism initiatives.

Skills

Destination marketing

Campaign management

Stakeholder engagement

Budget management

Digital marketing

Content management

Microsoft Office

Social media

Communication skills

Research skills

Tools

Microsoft Office

CMS

Social media platforms

Job description

About the position Alpine Shire Council (Council) is seeking a passionate and innovative Economic Development Officer (Tourism) to help showcase one of Victoria's most spectacular visitor destinations. Working within the Economic Development team, this role is responsible for the effective marketing and promotion of the Alpine Shire's townships and tourism destinations. You will lead destination marketing initiatives, coordinate branding and promotional activities, build strong industry partnerships, and support tourism operators to enhance the region's profile and visitor experience. This is an exciting opportunity for a creative marketing professional who enjoys working collaboratively, delivering successful campaigns, and contributing to the ongoing growth of tourism across the Alpine Shire.

As the Economic Development Officer (Tourism), you will:

• Develop and implement destination marketing, branding and promotional campaigns that increase visitation across the Alpine Shire.
• Manage digital marketing activities, including content creation, social media and campaign performance reporting.
• Coordinate tourism marketing collateral including visitor guides, promotional materials, photography and video assets.
• Develop and maintain strong relationships with tourism operators, business associations, industry groups and key stakeholders.
• Work closely with Tourism North East and neighbouring municipalities to maximise exposure and promotional opportunities for the region.
• Deliver projects that support tourism industry development, skills enhancement and operator engagement.
• Manage tourism related budgets and provide regular reporting on campaign performance and outcomes.
• Support Council's economic development objectives through innovative tourism initiatives and destination promotion activities.

You will bring:

• Experience in marketing, destination marketing, tourism promotion or a related field.
• Demonstrated ability to develop and deliver successful marketing campaigns across digital and traditional channels.
• Highly developed written and verbal communication skills with the ability to build productive relationships with a diverse range of stakeholders.
• Strong organisational skills with the ability to manage multiple priorities, projects and deadlines.
• Experience preparing and managing budgets and providing detailed reporting.
• Sound computer skills, particularly within Microsoft Office, social media platforms and content management systems.
• Strong problem-solving, decision-making and research skills.
• A current Victorian Driver Licence and Victorian Working with Children Check (or the ability to obtain one).
• Knowledge of the Alpine region and its tourism offerings will be highly regarded.
• Local government, tourism or economic development experience will also be highly regarded.

Alpine Shire Council is an equal opportunity employer. People of all ages, from culturally and/or linguistically diverse backgrounds and First Nations peoples are encouraged to apply for this position. We will provide reasonable adjustments throughout the recruitment process and in the workplace to support equal opportunities.

We are committed to being a child safe organisation. Every child and young person has the right to feel safe. All our employees have a shared responsibility to protect children and young people from harm and abuse. Council has established policies, procedures and training to achieve these commitments.

• Permanent full-time position
• Alpine Shire Council Enterprise Agreement: Band 6
• Band 6A Salary: commencing at $89,979 per year + Super + Annual Leave Loading

Opening Date Friday, 18 September 2026

Closing Date Sunday, 18 October 2026

Work Type Permanent Full Time

Location: Bright

Classification Band 6 Department Growth & Future

About Alpine Shire Council

Council is a values-based organisation that delivers meaningful outcomes for its community. We are led by Councillors and an Executive Leadership Group that genuinely cares, and at our core, passionate colleagues who enjoy what they do. We offer flexibility and invest in developing our people. We are located in the stunning Victorian High Country region of North East Victoria surrounded by spectacular mountains with plenty of natural waterways for you to enjoy. Renowned as one of Victoria’s premier holiday destinations, this spectacular region is an adventure and nature lover’s paradise. Within our beautiful high country, we really have it all – downhill and cross country skiing; world class mountain biking; fishing; four-wheel driving; paragliding; rock climbing; rafting and so much more! Appreciate a flexible work life balance with an adventure, nature and food lover’s paradise on your doorstep. Enjoy the rural lifestyle and be welcomed by a friendly community who love where they live.