Destination Marketing Lead (Tourism Growth)

Alpine Shire; Bright; On-site; AUD 76,000 - 103,000; Full time

Job summary

Alpine Shire Council in Bright is seeking an experienced Economic Development Officer (Tourism) to lead destination marketing, branding and campaigns. You will drive visitor growth and enhance the visitor experience across Alpine Shire.

You will manage digital marketing, build partnerships with tourism operators and industry groups, and collaborate with Tourism North East to maximise exposure and opportunities for the region. A strong marketing and budgeting background is essential.

Qualifications

• Experience in marketing, destination marketing or tourism promotion.
• Ability to develop and deliver campaigns across digital and traditional channels.
• Strong written and verbal communication with diverse stakeholders.
• Excellent organisation to manage multiple priorities and deadlines.
• Experience budgeting and reporting on campaigns.
• Proficiency with Microsoft Office, social media and CMS.

Responsibilities

• Develop and implement destination marketing, branding and promotional campaigns.
• Manage digital marketing activities and campaign performance reporting.
• Coordinate tourism marketing collateral including visitor guides and media assets.
• Develop and maintain relationships with tourism operators, industry groups and stakeholders.
• Collaborate with Tourism North East and neighbouring municipalities for exposure.
• Deliver projects supporting tourism industry development and operator engagement.
• Manage tourism budgets and provide regular reporting on outcomes.
• Support Council's economic development goals through innovative tourism initiatives.

Skills

Destination marketing

Campaign management

Stakeholder engagement

Budget management

Digital marketing

Content management

Microsoft Office

Social media

Communication skills

Research skills

Tools

Microsoft Office

CMS

Social media platforms

Job description

Alpine Shire Council in Bright is seeking an experienced Economic Development Officer (Tourism) to lead destination marketing, branding and campaigns. You will drive visitor growth and enhance the visitor experience across Alpine Shire.

You will manage digital marketing, build partnerships with tourism operators and industry groups, and collaborate with Tourism North East to maximise exposure and opportunities for the region. A strong marketing and budgeting background is essential.