Ecommerce Marketing Manager

Ghanda Clothing; Geelong; On-site; Confidential; Full time

Job summary

Ghanda Clothing is seeking a mid-level Ecommerce Marketing Manager to own ecommerce platforms and lead strategy and execution of campaigns from our South Geelong head office. You will collaborate with a team to drive data-led marketing across email, SMS, paid media, social and promotions, while supporting ambassador programs and events.

The role requires hands-on experience across ecommerce and digital channels, strong copywriting, and proven ability to manage paid campaigns and marketing tech.

Qualifications

• 3–5 years in a digital marketing, ecommerce or CRM focused role.
• Retail or fashion industry experience is highly regarded.
• Bachelor's degree in Marketing, Business or related field, or equivalent experience.

Responsibilities

• Lead creative and content across marketing and ecommerce channels.
• Manage retention marketing including email and SMS campaigns and automation.
• Plan and execute promotions, discounts and sales activity.
• Oversee paid advertising across Google, Meta and TikTok.
• Oversee print marketing and collateral projects.
• Manage ambassador and sponsorship programmes.
• Plan and deliver activations and events across the retail network.
• Report on performance and propose improvements.
• Review and manage marketing technology platforms.

Skills

Ecommerce strategy

Digital marketing

Email marketing

SMS marketing

Paid advertising

Copywriting

Team leadership

Analytics

Collaboration

Education

Bachelor's degree or equivalent

Tools

Attentive

DotDigital

Google Analytics

Shopify

Salesforce Commerce Cloud

Google Ads

Meta Business Suite

TikTok Ads Manager

ClickUp/Asana

Job description

Are you an experienced marketer and ecommerce whiz looking for your next challenge? Ghanda is looking for an mid-level Ecommerce Marketing Manager to take ownership of our ecommerce and marketing platforms and lead the strategy and execution behind our campaigns. This is an office-based role, working out of our Head Office in South Geelong, Victoria.

In this role you will work with a team to deliver creative, data driven marketing across email, SMS, paid advertising, social, print and promotions. You will support our ambassador and sponsorship programme, be part of our activations and events team, and work closely with agencies and platform partners to keep our marketing technology and strategy moving forward.

What you will be doing

• Leading creative and content across marketing and ecommerce channels
• Managing retention marketing including email and SMS campaigns and automation
• Planning and executing promotions, discounts and sales activity
• Managing paid advertising across Google, Meta and TikTok
• Overseeing print marketing and collateral projects
• Managing our ambassador and sponsorship programme
• Planning and delivering activations and events across our retail network
• Reporting on performance and recommending improvements
• Reviewing and managing our marketing technology platforms

What we are looking for

• A marketer with hands-on experience across ecommerce and digital channels
• Confidence managing email and SMS platforms (e.g. Attentive, DotDigital or similar) and paid advertising campaigns
• An ability to segment the customer database to support Marketing Campaigns
• Strong copywriting and briefing skills
• Experience managing ambassador and partnership relationships
• Hands-on experience managing paid advertising campaigns across Google Ads, Meta Business Suite and TikTok Ads Manager
• A data-driven mindset with strong reporting skills, backed by working knowledge of Google Analytics or similar tools
• Great organisational skills and the ability to juggle multiple projects, supported by familiarity with project management tools (e.g. ClickUp, Asana or similar)
• Experience leading or mentoring a small team
• A collaborative, proactive approach
• Experience with ecommerce platforms (e.g. Shopify, Salesforce Commerce Cloud or similar)

Qualifications

• Bachelor's degree in Marketing, Business, Communications or a related field, or equivalent industry experience
• 3-5 years' experience in a digital marketing, ecommerce or CRM focused role
• Retail or fashion industry experience highly regarded

Ghanda values a can-do attitude more than specific experience, as we have great teachers to guide you. An all-round knowledge and enthusiasm for marketing/ecommerce is required as well as the below:

• An obsession with all things marketing, ensuring to always have your finger on the pulse, and of course a love of fashion.
• Metrics driven with an eye for creativity.
• Strong communication, problem solving and leadership skills.
• Ability to work effectively in a team environment and contribute to collaborative projects.
• Proficiency in digital marketing tools - including Social platforms, Email, SMS, CRM and analytics platforms.
• Diploma or Degree in Marketing or a related is not a necessity but will be highly regarded.