Ecommerce Manager

Elliatt; Sydney; On-site; AUD 90,000 - 130,000; Full time

Job summary

ELLIATT, founded in Sydney, is expanding its ecommerce team to accelerate growth across the US and international markets. You will own global online trading, elevate the customer experience and drive revenue through Shopify, Klaviyo, CRO, SEO and AI-driven automation.

You’ll lead the Ecommerce & Operations Coordinator, partner with internal teams and external partners, and deliver measurable improvements in conversion, retention and lifetime value while managing budgets and timelines.

Qualifications

• Proven experience driving ecommerce revenue and growth in fashion/lifestyle brands.
• Strong track record in CRO, testing and turning insights into action.
• Deep understanding of SEO and opportunities in GEO adoption for ecommerce.
• Comfort analysing sales, stock, returns and customer data to inform actions.
• Experience managing ecommerce tech partners and timelines.

Responsibilities

• Own day-to-day ecommerce trading with weekly and seasonal revenue targets.
• Focus on US growth while expanding Australia and other markets.
• Oversee website presentation, launches, navigation and product discovery on desktop and mobile.
• Lead CRO programme to remove friction and improve conversion.
• Identify returns drivers and optimise product information and sizing tooling.
• Lead Klaviyo lifecycle strategy, flows, segmentation and retention.
• Manage SEO agency, prioritise tasks and measure outcomes.
• Identify and implement AI tools and automation across ecommerce workflows.
• Own Shopify and ecommerce tech roadmap, manage partners and launches.
• Deliver budgeted performance with clear reporting on forecast vs. prior year.
• Coach and develop the Ecommerce & Operations Coordinator.

Skills

Shopify

Klaviyo

CRO

SEO

Ecommerce strategy

Data analysis

Tools

Shopify

Klaviyo

Google Analytics

Job description

Founded in Sydney, ELLIATT has built an international following for distinctive occasionwear, with the US now our largest ecommerce market.

We’re looking for a commercially driven Ecommerce Manager to turn that momentum into our next phase of growth. You’ll take ownership of global online trading, elevate the customer experience and put AI and automation to work—with the opportunity to make a direct, measurable impact on the business.

The role

Working closely with our Digital Growth Manager, you’ll drive ELLIATT’s global ecommerce performance, with a strategic focus on the US, while continuing to grow Australia and other international markets. You’ll translate regional customer insights, seasonal opportunities and trading performance into localised website, merchandising and CRM activity.

You’ll own day-to-day ecommerce trading, lead our Ecommerce & Operations Coordinator and work with internal teams and external partners to deliver measurable results.

What you’ll do

Commercial trading: Lead weekly and seasonal ecommerce trading against revenue targets, identifying opportunities and responding quickly to underperformance.

Regional growth: Develop regional trading priorities, with a focus on US customer needs, key occasions and seasonal demand.

Website and merchandising: Own website presentation, product launches, navigation and product discovery across desktop and mobile.

Conversion rate optimisation: Own a continuous programme of testing and website improvements to remove purchase friction and increase conversion.

Returns reduction: Use product, fit and customer feedback insights to identify return drivers, and optimise product information, sizing tools and ecommerce technology to improve purchase confidence and reduce avoidable returns.

CRM and retention: Lead Klaviyo lifecycle strategy, automated flows, segmentation and audience optimisation to grow retention and revenue.

SEO and GEO optimisation: Lead the SEO agency relationship, setting priorities and holding the agency accountable for delivery and results. Continuously optimise the website in line with SEO and generative engine optimisation (GEO) best practices, improving technical performance, site structure, and product and collection content to grow visibility across search engines and AI platforms and attract qualified organic traffic.

AI and automation: Identify and implement practical AI tools and scalable automation across ecommerce workflows to improve efficiency, strengthen the customer experience and support growth.

Technology and projects: Own the Shopify and ecommerce technology roadmap, manage development partners and take projects from scoping through testing, launch and review.

Reporting and insights: Deliver clear reporting against budget, forecast and prior year, explaining performance drivers and recommending commercial actions.

Team leadership: Coach and develop the Ecommerce & Operations Coordinator, setting clear priorities and accountability for delivery.

About you

Proven experience managing ecommerce performance, ideally within fashion, lifestyle or a comparable consumer brand.

Strong practical experience with Shopify and Klaviyo.

A track record of improving online revenue, conversion and customer retention.

Experience delivering CRO initiatives, using testing and customer insights to improve website performance.

A solid understanding of SEO best practices, an interest in emerging GEO opportunities, and experience managing an SEO agency.

Confidence analysing sales, product, stock, returns and customer data—and turning findings into action.

Confidence evaluating and adopting AI tools, with experience implementing automation that reduces manual work and delivers measurable improvements.

Experience managing technology partners, development projects and competing priorities.

Strong attention to detail, commercial judgement and a collaborative approach.

Experience growing an ecommerce business internationally, with a strong understanding of US customer behaviour, seasonality and trading opportunities, would be highly regarded.

Why ELLIATT?

You’ll join an Australian fashion business with international reach and have the opportunity to influence its next stage of growth. Working closely with decision-makers, you’ll have the scope to bring forward ideas, deliver meaningful improvements and see the commercial impact of your work.