eCommerce Lead ANZPI - Growth, Digital Shelf & Partnerships

Brown-Forman Corporation; Sydney; Remote; AUD 120.000 - 160.000; Vollzeit

Zusammenfassung

Brown-Forman Australia is seeking an experienced eCommerce Manager to shape how our iconic spirits brands perform online. You will partner with Sales, Marketing, and Retailers to build a coherent digital strategy and drive growth across marketplaces, retailer sites and on-demand channels.

You will translate consumer insights into actions, lead retail media plans, and ensure top-tier customer experiences while aligning with brand principles and compliance.

Qualifikationen

• Experience across eCommerce, digital commerce or digital marketing in FMCG/beverage.
• Strong commercial mindset linking digital activity to business outcomes.
• Proven ability to translate data into actionable plans.

Aufgaben

• Shape and evolve Brown-Forman Australia's eCommerce strategy.
• Develop integrated eCommerce plans for key retailers with brand and retailer alignment.
• Own retail media strategy and annual investment planning.
• Lead digital-shelf execution including content and search.
• Turn data insights into performance updates and recommendations.

Kenntnisse

eCommerce strategy

Retail media

Digital shelf

Stakeholder management

Data-driven decisions

Commercial mindset

Jobbeschreibung

Brown-Forman Australia is seeking an experienced eCommerce Manager to shape how our iconic spirits brands perform online. You will partner with Sales, Marketing, and Retailers to build a coherent digital strategy and drive growth across marketplaces, retailer sites and on-demand channels.

You will translate consumer insights into actions, lead retail media plans, and ensure top-tier customer experiences while aligning with brand principles and compliance.