Ecommerce Digital Shelf Lead

Mars; Melbourne; On-site; AUD 90,000 - 130,000; Full time

Job summary

Mars is seeking a data-driven Perfect Digital Store Manager to lead the digital shelf strategy for ANZ, elevating online shopping experiences with retail partners and internal teams. You will drive content, attributes and syndication across key eCommerce platforms, and translate performance insights into concrete growth actions.

The role requires strong analytics, cross-functional collaboration, and FMCG experience to optimize online performance and conversion.

Qualifications

• Degree in Marketing, Commerce, Business, Digital Commerce, Economics, or related discipline.
• Approx 5+ years in eCommerce, digital shelf, digital insights, or related roles.
• Experience in FMCG, retail or consumer goods environments.
• Strong analytical capability to translate insights into actions.
• Knowledge of digital shelf management, ecommerce analytics, customer marketing and retail media.
• Excellent stakeholder management and cross-functional collaboration.

Responsibilities

• Lead the Perfect Digital Store strategy, framework and annual roadmap across ANZ.
• Establish digital shelf standards, performance KPIs, governance processes and scorecards.
• Drive best-in-class product content, digital assets, product attributes and content syndication across retailer websites.
• Monitor digital shelf performance and translating insights into actionable recommendations that drive growth.
• Manage reporting, analytics and performance dashboards for local, regional and global stakeholders.
• Partner with key retail customers to improve online execution and support Joint Business Planning initiatives.
• Collaborate with internal teams to improve shopper conversion and maximise retail media effectiveness.
• Build digital capability across the business through training, playbooks and best-practice sharing

Skills

eCommerce analytics

Digital shelf management

Stakeholder management

Data-driven decision making

Retail partner collaboration

Education

Degree in Marketing, Commerce, Business, Digital Commerce, Economics

Tools

Ecommerce analytics tools

Job description

Mars is seeking a data-driven Perfect Digital Store Manager to lead the digital shelf strategy for ANZ, elevating online shopping experiences with retail partners and internal teams. You will drive content, attributes and syndication across key eCommerce platforms, and translate performance insights into concrete growth actions.

The role requires strong analytics, cross-functional collaboration, and FMCG experience to optimize online performance and conversion.