Ecommerce Growth Lead: Onsite Experience & Personalization

Shiels Group; Adelaide; On-site; AUD 110,000 - 140,000; Full time

Job summary

Shiels Group is seeking an Ecommerce Lead to own the onsite shopping experience. You’ll align ecommerce, marketing and UX to optimise campaigns, merchandising and product discovery on the Shopify platform.

You’ll apply your 3+ years in retail ecommerce and strong trading instincts to improve conversion, AOV and revenue. Knowledge of GA4, Excel, and Shopify Analytics helps translate data into action, with a focus on scalable, customer-centric enhancements.

Qualifications

• 3+ years of retail ecommerce experience.
• Strong trading instincts and understanding of on-site content, merchandising and UX.
• Proficient in GA4, Shopify Analytics and Excel.
• Ability to translate data insights into clear actions.
• Shopify experience will be highly regarded.

Responsibilities

• Own onsite trading experience by managing campaigns, promotions, content and collections.
• Own product discovery by supervising onsite search and collection rules.
• Lead UX improvements: research usage, create hypotheses, wireframes and tests.
• Drive SEO and local listings, coordinate with partners and agencies.
• Test and measure onsite personalisation and its impact on conversions.
• Identify smarter ways of working using AI and automation.

Skills

Retail ecommerce experience

Trading instincts

Conversion optimization

GA4

Shopify Analytics

Excel

Tools

Shopify

Job description

Shiels Group is seeking an Ecommerce Lead to own the onsite shopping experience. You’ll align ecommerce, marketing and UX to optimise campaigns, merchandising and product discovery on the Shopify platform.

You’ll apply your 3+ years in retail ecommerce and strong trading instincts to improve conversion, AOV and revenue. Knowledge of GA4, Excel, and Shopify Analytics helps translate data into action, with a focus on scalable, customer-centric enhancements.