Ecommerce Growth Lead — Conversion & AI SEO

Redsbaby; Sydney; Hybrid; AUD 120,000 - 170,000; Full time

Benefits offered by this job

Hybrid work model

Office near Green Square

Relocation/onsite flexibility

Job summary

Redsbaby, Australia’s leading pram brand, seeks an eCommerce Manager to own the strategy and day-to-day performance of our website. Drive conversion, AOV and revenue through data-driven testing, AI-powered search and cross-functional collaboration.

You’ll manage launches, price changes, and a GEO/SEO roadmap, working with product, operations and developers. Hybrid work, based in Sydney.

Qualifications

• 4+ years in an eCommerce Manager or similar role.
• Hands-on with BigCommerce platform.
• CMS experience with Sanity.
• Strong technical SEO knowledge and GEO/AI search strategy.
• Comfort reading GA4 and analytics tools to make commercial calls.
• Experience managing development partners and cross-functional stakeholders.
• Experience with Google Merchant Center and Algolia is highly regarded.
• Experience using AI tools to optimise work and drive better decisions.

Responsibilities

• Own the commercial performance of Redsbaby's website, driving revenue growth through conversion, AOV and traffic quality.
• Use GA4, Funnel.io and other tools to identify revenue opportunities across the customer journey and turn insight into action.
• Research AI tools to improve testing, reporting, optimisation or AI-powered search, and test/advise on adoption.
• Execute website price updates for promotions and everyday adjustments, balancing upside with margin.
• Take ownership of product and promotional launches from SKU setup to go-live and conversion.
• Lead GEO strategy alongside SEO, ensuring organic and AI-driven search contribute to revenue.
• Manage Google Merchant Center and keep product feeds accurate and performing.
• Own the eCommerce roadmap, briefing development partners and overseeing execution of updates.
• Run and manage A/B experiments across landing pages, messaging, merchandising and mobile experiences.
• Keep paid media/eDM/remarketing aligned with the website to meet revenue goals.
• Report on traffic, conversion, AOV, margin and revenue, turning data into recommendations.

Tools

BigCommerce

CMS Sanity

GA4

Google Merchant Center

Algolia

Funnel.io

Job description

Redsbaby, Australia’s leading pram brand, seeks an eCommerce Manager to own the strategy and day-to-day performance of our website. Drive conversion, AOV and revenue through data-driven testing, AI-powered search and cross-functional collaboration.

You’ll manage launches, price changes, and a GEO/SEO roadmap, working with product, operations and developers. Hybrid work, based in Sydney.