eCommerce Manager

Redsbaby; Sydney; Hybrid; AUD 120,000 - 170,000; Full time

Benefits offered by this job

Hybrid work model

Office near Green Square

Relocation/onsite flexibility

Job summary

Redsbaby, Australia’s leading pram brand, seeks an eCommerce Manager to own the strategy and day-to-day performance of our website. Drive conversion, AOV and revenue through data-driven testing, AI-powered search and cross-functional collaboration.

You’ll manage launches, price changes, and a GEO/SEO roadmap, working with product, operations and developers. Hybrid work, based in Sydney.

Qualifications

• 4+ years in an eCommerce Manager or similar role.
• Hands-on with BigCommerce platform.
• CMS experience with Sanity.
• Strong technical SEO knowledge and GEO/AI search strategy.
• Comfort reading GA4 and analytics tools to make commercial calls.
• Experience managing development partners and cross-functional stakeholders.
• Experience with Google Merchant Center and Algolia is highly regarded.
• Experience using AI tools to optimise work and drive better decisions.

Responsibilities

• Own the commercial performance of Redsbaby's website, driving revenue growth through conversion, AOV and traffic quality.
• Use GA4, Funnel.io and other tools to identify revenue opportunities across the customer journey and turn insight into action.
• Research AI tools to improve testing, reporting, optimisation or AI-powered search, and test/advise on adoption.
• Execute website price updates for promotions and everyday adjustments, balancing upside with margin.
• Take ownership of product and promotional launches from SKU setup to go-live and conversion.
• Lead GEO strategy alongside SEO, ensuring organic and AI-driven search contribute to revenue.
• Manage Google Merchant Center and keep product feeds accurate and performing.
• Own the eCommerce roadmap, briefing development partners and overseeing execution of updates.
• Run and manage A/B experiments across landing pages, messaging, merchandising and mobile experiences.
• Keep paid media/eDM/remarketing aligned with the website to meet revenue goals.
• Report on traffic, conversion, AOV, margin and revenue, turning data into recommendations.

Tools

BigCommerce

CMS Sanity

GA4

Google Merchant Center

Algolia

Funnel.io

Job description

Join Redsbaby, Australia's leading pram brand, as our next eCommerce Manager. You'll own the strategy, day to day performance of our website, from roadmap and platform to SEO, GEO and site contentYou'll own the commercial performance of our website, using data, testing and a sharp eye for conversion to directly drive revenue growth.

It's an exciting time to join Redsbaby! We have an exciting product roadmap, with multiple major launches next year, and need a talented eCommerce manager to drive conversion of our market-leading products.

About the role

This is a hands on role for someone who wants full ownership of an eCommerce engine rather than one slice of it. You'll drive conversion, sharpen the customer journey and use data to make the website work harder every day, while keeping paid media, eDM and remarketing pulling in the same direction. You'll report to the Senior Marketing Manager and work closely with Product, Operations and our development partners.

AI runs through this role, from how you test, report and optimise day to day to how we show up in AI powered search.

What you'll do

Own the commercial performance of Redsbaby's website, driving revenue growth through conversion, AOV and traffic quality

Use GA4, Funnel.io and other tools to identify revenue opportunities across the customer journey and turn insight into action

Proactively research AI tools that could improve how you test, report, optimise or show up in AI powered search, putting forward recommendations and testing and adopting the ones that help you achieve the objectives of the role

Execute website price updates for promotions and everyday adjustments, balancing commercial upside with margin

Take ownership of product and promotional launches from SKU set up through to go live, making sure every launch lands and converts

Lead our GEO strategy alongside SEO, a major focus area for the role, keeping organic and AI driven search contributing to revenue

Manage Google Merchant Center and keep our product feeds accurate and performing across Shopping and organic listings

Own the eCommerce roadmap, preparing briefs for development partners and overseeing execution of every site update and optimisation from prioritisation through to go live

Run and manage A/B experiments across landing pages, messaging, merchandising and mobile experience to continually lift conversion and revenue

Keep paid media, eDM and re-marketing aligned with the website so every channel is working towards the same revenue goal

Report on the numbers that matter (traffic, conversion, AOV, margin, revenue) and turn that data into commercial recommendations

About you

4+ years in an eCommerce Manager or similar role, ideally in DTC or consumer goods

Hands on experience with a platform like BigCommerce and a CMS such as Sanity

Strong technical SEO knowledge, with genuine appetite to lead GEO and AI search strategy as it evolves

Confidence reading GA4 and other analytics tools to make commercial calls, not just report on them

A track record of managing development partners and cross functional stakeholders to get things shipped

Experience with Google Merchant Center and site search tools such as Algolia is highly regarded

Experience using AI tools to optimise work and drive better decision making is highly regarded

About us

Redsbaby is a premium, Australian owned baby brand selling prams, strollers and baby essentials. We design products that make everyday parenting easier, and we bring the same care to how we work. Our culture is built on three values: Be ONE (collaborate and succeed together), Be BRAVE (challenge ideas and find better ways) and Be RARE (take pride in exceptional execution).

What's on offer

Hybrid working, 3 days office / 2 remote each week

Based in Zetland, Sydney, close to Green Square Station

If you want to own the strategy and the execution behind a website that families across Australia and the world rely on, we'd love to hear from you.