E-Commerce & Digital Sales Specialist – Short-Term Contract

NAPF Electronics; Summer Hill; Hybrid; AUD 65,000 - 90,000; Part time

Benefits offered by this job

Direct access to management

Flexible part-time arrangement

Initial 8–12 week contract

Potential extension or full-time

Job summary

NAPF Electronics is seeking an experienced E-Commerce & Digital Sales Specialist to work with management to improve online sales and digital presence. This 8–12 week contract is part-time with potential for extension or full-time employment if the fit is right.

The role involves reviewing current performance, optimizing Google Ads/Shopping, SEO, conversion, and online merchandising, and reporting on ROI. Flexible part-time arrangement with some Sydney Inner West office work.

Qualifications

• Experience with e-commerce websites and digital sales strategies.
• Proven ability to improve online conversion and revenue.
• Ability to analyse performance metrics and act on insights.

Responsibilities

• Review current website and e-commerce performance.
• Analyse GA and Search Console data.
• Review and optimize Google Ads campaigns and Shopping.
• Improve product pages and online merchandising.
• Develop email and remarketing campaigns.
• Provide clear ROI reporting to management.

Skills

E-commerce platforms

Google Ads

Google Shopping

Google Analytics

Google Search Console

SEO

Conversion optimisation

Digital sales

Online retail

Tools

Google Ads

Google Analytics

GSC

Job description

We are an retailer with a long history in consumer electronics, appliances, Hi-Fi, and related products.

We are looking for an experienced E-Commerce & Digital Sales Specialistto work directly with our management team and help us improve our online sales and digital presence.

This is aninitial 8–12 week contract, with the possibility of a further-term contract or full-time employment for the right person if the initial engagement goes well and there is a suitable ongoing role within the business.

We are not looking for someone whose main focus is social media. We are looking for someone who understands e-commerce, online sales and the numbers behind digital marketing.

NAPF Electronics
8–12 Week Initial Contract | Part-Time / Flexible

We are an retailer with a long history in consumer electronics, appliances, Hi-Fi, and related products.

We are looking for an experienced E-Commerce & Digital Sales Specialistto work directly with our management team and help us improve our online sales and digital presence.

This is aninitial 8–12 week contract, with the possibility of a further-term contract or full-time employment for the right person if the initial engagement goes well and there is a suitable ongoing role within the business.

We are not looking for someone whose main focus is social media. We are looking for someone who understands e-commerce, online sales and the numbers behind digital marketing.

The Role

You will work directly with management to assess what is currently working, identify opportunities and implement practical improvements.

Your responsibilities may include:

• Reviewing our existing website and e-commerce performance

• Analysing Google Analytics and Google Search Console

• Reviewing existing and previous Google Ads campaigns

• Managing and improving Google Search and Google Shopping campaigns

• Identifying products and categories with the best online sales potential

• Improving product pages, titles, descriptions and online merchandising

• Identifying opportunities to improve website conversion rates

• Improving our organic Google search visibility (SEO)

• Reviewing and improving our Google Business Profile

• Developing email and customer remarketing campaigns

• Helping promote clearance, promotional and slow-moving stock

• Monitoring competitors and online pricing

• Identifying opportunities to increase repeat customer sales

• Setting up and improving conversion tracking

• Reporting clearly on online sales, advertising costs and return on investment

• Working with our existing website/technology providers where required

What We Are Looking For

We are looking for someone who is commercially minded, practical and hands-on.

You should have demonstrated experience with:

• E-commerce websites

• Google Ads

• Google Shopping

• Google Analytics

• Google Search Console

• SEO

• Conversion optimisation

• Digital sales

• Online retail

Experience in consumer electronics, appliances or another retail environment would be highly regarded.

Most importantly, you need to understand the difference between marketing activity and actual sales.

We are interested in results such as:

Advertising spend website visits orders revenue gross profit

rather than simply clicks, impressions or social media followers.

The Initial Project

The first 8–12 weeks will focus on:

• Understanding our existing digital performance
• Identifying the biggest opportunities and problems
• Fixing important tracking and website issues
• Testing carefully selected digital marketing opportunities
• Improving the online customer journey
• Measuring the results
• Providing management with a practical longer-term digital sales plan

We want someone who can help us make sensible decisions about where our marketing dollars should go.

What We Offer

• Direct access to management

• A genuine opportunity to make a measurable difference

• Flexible part-time arrangement

• Initial 8–12 week contract

• Opportunity for a further-term contract or full-time employment if the initial engagement is successful and there is an ongoing position available

• Work from our Sydney Inner West office, with some flexibility where appropriate

• An established business with an existing e-commerce operation and substantial product range