Director of Media Activation & Search Performance

PHD; Sydney; On-site; AUD 120,000 - 160,000; Full time

Job summary

PHD Sydney is looking for a Media Implementation Account Director to lead the delivery of integrated campaigns across a portfolio featuring a major Entertainment client and a Pharmaceutical brand. You’ll oversee activity across all channels, with a strong emphasis on Search, activation strategy, optimization and client leadership.

This role involves partnering with Planning, Investment, Media Partners and Technology specialists to deliver exceptional client outcomes and drive data-driven

Qualifications

• Strong hands-on experience across Search campaign strategy, optimisation, measurement and reporting, with knowledge of programmatic and social.
• Deep understanding of conversion optimisation, attribution, audience strategy and performance analysis.
• Ability to translate campaign data into clear recommendations that improve business outcomes.

Responsibilities

• You’ll be the go-to for Search strategy and performance recommendations for clients.
• Provide measurement and attribution guidance to optimize campaigns.
• Translate complex performance data into actionable business insights for clients and internal teams.

Skills

Search strategy

Campaign optimization

Measurement & reporting

Programmatic & social

Attribution

Audience strategy

Job description

PHD Sydney is looking for a Media Implementation Account Director to lead the delivery of integrated campaigns across a portfolio featuring a major Entertainment client and a Pharmaceutical brand. You’ll oversee activity across all channels, with a strong emphasis on Search, activation strategy, optimization and client leadership.

This role involves partnering with Planning, Investment, Media Partners and Technology specialists to deliver exceptional client outcomes and drive data-driven